Browsing School of Arts and Communication (K3) by Issue Date

Now showing items 1-20 of 191

Media against AIDS
Hansson Gossé, Kerstin : Malmö högskola/Konst, kultur, kommunikation, K3 (2002)	1-year master STUDENT ESSAY

English abstract:

Tanzania is one of the countries in the world with the highest rates of HIV-infection. Since there is no cure, not even life prolonging drugs available for Tanzanians, HIV-prevention must focus on making people change behaviour; that is practice safer sex. This study explores how Tanzanian media workers approach the issues of HIV/AIDS and sexuality. I have gathered information from interviews with media workers at radio, television and daily papers. The result shows that mass media frequently report about the epidemic and media workers think that they have an impact. However, this study shows that there are several crucial flaws in the HIV-information conveyed by Tanzanian mainstream media. For instance, I argue that mass media are too distanced from their audience. The information about AIDS derives mostly from political statements, workshops and statistics. It is very rare that media institutions approach “the man in the street” and ask him about his opinion about this topic that by all means concerns all Tanzanians. Also, there seems to be very little reflection among media workers how the information is perceived on grass root levels. Most of them take for granted that their audience understand the media messages. I would not be too so sure. There is a widespread habit of adjusting language until it becomes politically correct. Many words that I believe would be helpful when reporting about HIV/AIDS and sexuality are taboo. There are few visions how mass media can be used to transform traditional values and for instance speak more open about sexuality. The youth magazine Femina represents a different approach to sexual reproductive health communication in Tanzania. The magazine uses straight talk about sexuality and has become increasingly popular among young people. Femina has been a reference point during my interviews with media workers. They approve of the somewhat bold magazine as long as the information do not fall into the hands of people that will be offended or harmed by the message, primarily children and old people. I argue that linguistic taboos are one of the big obstacles for a successful HIV-communication in Tanzania. How can mass media empower people, especially youths, to negotiate safer sex if the words related to sexuality are forbidden or too vague to be fully understood? Official Swahili has a limited vocabulary related to sexuality and slang words used by young people have difficulties to find their way into the media houses. In this aspect I believe that Femina has an important task to do. In their contacts with young people they can identify new words related to sexuality. By putting them on print, the magazine has a chance to gradually make them accepted and consequently enrich Swahili in a field where the vocabulary is lacking behind the devastating HIV-epidemic.

finalfinal[1].pdf (1.083Mb)

Mockumentären i media - fiktiv text i faktuell diskurs

Alm, Andreas; Hildingh, Mattias : Malmö högskola/Konst, kultur, kommunikation, K3 (2004) STUDENT ESSAY

English abstract: Djupgående analyser av filmerna Konspiration 58 och Forgotten Silver, tillhörande genrehybriden mockumentärfilm.

Mockumentaren_i__media_k.pdf (3.481Mb)

Scenskifte - Koncept för Ystads Teater
Balic, Sofia : Malmö högskola/Konst, kultur, kommunikation, K3 (2005)	1-year master STUDENT ESSAY

English abstract:	Scenskifte is a project of development by request from Ystads Teater AB. The project has during spring 2005, in cooperation with the board an the management, produced a concept for the business. Supported by the method Effektkarta, the theatre has reached a clarification of what they wish to create, why they exist, for whom and how to reach the goals. The most important target groups for Ystads Teater turned out to be: Children and youth, the loyal audience of today, the organisers, infrequent visitors and the trade and industry. Ystads Teater wshes to be a complete and splendid experience, an open meeting place, a centre and a symbol for stage art in the southeast of Skåne. To achieve this the theatre wishes to offer enriching culture, arrange unique music theatre, involve in educative, creative processes and also preserve the building and its history. The recommendation to Ystads Theatre is to found a friend association within the theatre, create a reference group of children an youth, arrange a New Year show and initiate cultural collaboration in Ystad. The theatre has the possibility to develop the summer opera into a festival and take on the producer´s role. There is also requirement for a person of similar competence to that of a museum pedagouge. As the theatre is a symbol for the brand name Ystad, it is the responsibility of the community as a whole to preserve and take care of it.
Swedish abstract:	Scenskifte är ett utvecklingsprojekt på uppdrag av Ystads Teater AB. Projektet har under våren 2005, i nära samverkan med teaterns styrelse och ledning, tagit fram koncept för Ystads Teaters verksamhet. Teatern har med hjälp av metoden Effektkarta förtydligat vad de vill skapa, varför verksamheten finns, för vem och hur resultatet ska åstadkommas. De viktigaste målgrupperna för Ystads Teater blev: Barn- och ungdomar, Dagens trogna publik, Arrangörer, Sällanbesökare och Näringslivet. Ystads Teater vill vara en magnifik helhetsupplevelse, öppen mötesplats, nav och symbol för scenkonst i sydöstra Skåne. För att uppnå detta ska teatern erbjuda berikande kultur, arrangera unik musikteater, involvera i bildande, kreativa processer samt vårda teaterbyggnaden och dess historia. Ystads Teater rekommenderas bland annat att starta en Ystads Teaters vänförening, skapa en referensgrupp med barn och ungdom, anordna nyårsrevy och ta initiativ till kulturell samverkan i Ystad. Teatern kan utveckla sommaroperan till en festival samt ta initiativ kring operans producentroll. Det finns också behov av en kompetens liknande museipedagog. Eftersom teatern är en symbol för själva varumärket Ystad, är det också hela kommunens ansvar att vårda och bevara den.

ex_03_scenskifte.pdf (3.373Mb)

School Libraries in a Democratic South Africa

Hell, Maud : Malmö högskola/Hälsa och samhälle (2005) 1-year master
STUDENT ESSAY

Maud_final_project.pdf (416.0Kb)

Walking the tightrope – can storysharing play a part in reconciliation?
Johansson, Sara : Malmö högskola/Konst, kultur, kommunikation, K3 (2005)	1-year master STUDENT ESSAY

English abstract:

This thesis asks whether sharing personal experiences with people from the other side of a conflict contribute to reconciliation. The reconciliatory work of four multinational women´s organizations in Bosnia-Hercegovina are examined in the light of contact theory and thinking on narrative, looking specifically at the possibilities of talking and the obstacles of a post-conflict society. Taking Trudy Govier´s writing as a starting point reconciliation is defined as a renewal of trust through forgiveness that makes long-term co-operation possible. Contact theory offers alternative circumstances where the process of reconciliation can start. Thinking on narrative brings light on the act of talking and listening and how that can influence the circumstances and the actors. 15 semi-structured interviews were held with women in Bosnia-Hercegovina. Seven of them were organizers, eight of them participants. The questions were formulated and the transcribed interviews were analyzed with the help of five themes: talking, change, co-operation, trust, future and reconciliation. This thesis comes to the conclusion that reconciliation has to be seen as both an individual and a societal issue. It is a personal experience, but it cannot be separated from the society the person lives in. Talking can bring two people from different sides of a conflict together but the future and possibilities of their relationship is tightly bound to events in their community, the views of people around them and the general atmosphere of their surrounding environment. The concept of reconciliation is full of contradictions that reflect the complexities in a post-conflict society. The contradictions are both practical and emotional, lived and felt. In all its’ contradictions, reconciliation is about bridging gaps. After a war there is a gap between people who have lost faith in each other. There is also a gap between the past and the present, a gap left by all that was lost in the conflict. There is a gap between the individual and the society that betrayed her by ceasing to be a society and becoming chaos. All these gaps have to be traversed. A story told in earnest and listened to in the same spirit binds a tightrope over the gap for storyteller and listener. But there is a whole lot else besides that influencing the success of the tightrope walkers.

ComDevuppsats.pdf.pdf (205.0Kb)

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System för de ännu inte tänkta tankarna
Rundberg, Mikael : Malmö högskola/Kultur och samhälle (2002)	bachelor STUDENT ESSAY

Matematik, är det roligt? Ett digitalt koncept riktat mot elevers mot...
Andresen, Jan : Malmö högskola/Konst, kultur, kommunikation, K3 (2004)	1-year master STUDENT ESSAY

Voices of South Africa - Internet-based education for communication a...
Frykheden, Louise : Malmö högskola/Hälsa och samhälle (2004)	1-year master STUDENT ESSAY

Politisk kommunikation i en föränderlig demokrati. En studie av kommu...
Borggren, Pia : Malmö högskola/Konst, kultur, kommunikation, K3 (2004)	STUDENT ESSAY