Utskrift från Malmö högskola - mah.se
Student Essays / Design och visuell kommunikation
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Student Essays / Design och visuell kommunikation
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Designing for Social Change - Social responsibility and the graphic ... 
Scott, Daniel : Malmö högskola/Kultur och samhälle (2012) bachelor
STUDENT ESSAY
English abstract: The aim of this thesis is to study social responsibility and find out what responsibilities the graphic designer may have and what they can do using their skill set as a designer to contribute in helping to better their community. Social responsibility needs to be addressed more within the design field. It needs to be introduced and taught to students at an early stage of their education, so as they fully understand the power and influence that their creations will have over society, and the role this plays in materialism, overconsumption and our modern day consumer-culture. Change needs to be made within graphic design and the urgency for this grows more and more for each day that passes. The graphic designer needs to critically reflect over the purpose of their work and answer the question of whom it stands to serve: their audience or consumer-culture. They need to move away from the creation of artificial needs and the promotion of unnecessary products, and move towards the creation of more useful and lasting communication that contributes to society. 
D_Scott_GDThesis2012-10-2.pdf
(8.926Mb)
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Malmöplatser
Johnsson, Mikael : Malmö högskola/Kultur och samhälle (2012) bachelor
STUDENT ESSAY
English abstract: This project investigates places and their identities. The project aims to create a catalyst for a much needed conversation discussing places, belonging, identity and democracy by using graphic design to visualize the identities and personalities of ten neighborhoods in Malmö. Change can only come after insight. The project is based on a literature study on the field of place branding. In this study a method for analyzing city brands is discovered, The City Brands Index. This method is modified and used in combination with a survey to evaluate the brands of the project’s ten neighborhoods. This method forms, together with a statistics comparison, a historical literature study and an observational study the basis for the design project. Based on these studies, an escutcheon in the shape of a neighborhood shield which subtly and sometimes abstractly depicts the neighborhoods unique identity is designed for each neighborhood. These visualizations are presented together on a website, www.malmoplatser.se/en where visitors can study these neighborhood shields as well as some of the study results. The design projects final and main point lies in the spectators own interpretation of the correlation between the study results and the neighborhood shield. By making the city’s residents and visitors to actively reflect on the identities and importance of places, an insight of people’s relationship to each other, to belonging and community is created. Swedish abstract: Detta projekt undersöker platser och deras identiteter. Projektet syftar till att skapa en katalysator för en välbehövlig diskussion om platser, tillhörighet, identitet och demokrati genom att med grafisk design visuellt gestalta tio delområden i Malmös respektive identiteter och personligheter. En förändring kan komma först efter en insikt. Projektet utgår från en litteraturstudie i ämnet place branding. I denna upptäcks en metod för att analysera städers varumärken City Brands Index. Denna metod modifieras och används tillsammans med en enkätundersökning för att värdera varumärkena hos projektets tio delområden. Denna metod ligger tillsammans med en statistikjämförelse, en historisk litteraturstudie och en observationsstudie som grund för projektets gestaltning. Utifrån dessa undersökningar formges det till varje delområde en vapensköld som på ett subtilt och ibland abstrakt sätt gestaltar delområdets unika identitet. Dessa gestaltningar samlas och presenteras tillsammans på en hemsida, www.malmoplatser.se där besökare kan studera dels dessa vapensköldar, men också en hel del av undersökningarnas resultat. Gestaltningens slutliga och huvudsakliga poäng ligger i åskådarens egna tolkning av kopplingen mellan resultat och vapensköld. Genom att få stadens invånare och besökare att aktivt fundera över platsers identiteter och betydelser skapas en insikt om människors relation till varandra, om tillhörighet och gemenskap. -
Bilden i bilderboken
Kotaniemi, Juhani : Malmö högskola/Kultur och samhälle (2012) bachelor
STUDENT ESSAY
English abstract: In this thesis I investigate aesthetic preference for picture books among children aged 3–6 as well as criteria for preference among parents. Through my design project: illustration of a picture book, I aim to put my research on preference in the context of illustration and design. By using the design project as an applied method for research I have sought to answer how one as an illustrator can apply knowledge regarding preferences of the target groups when illustrating for picture books. I have primarily based my research within the field of cognitive developmental psychology, with primary focus on stage theory, and the field of literature. I also performed small scale studies on preference as well as a web survey. The results regarding childrens preferences confirm previous studies. It shows that children base preference mainly on subject matter and colour. They also show preference for saturated colours and pictures with less realism. The parents tended to like what their children like regarding colour. Message, conversation and humour were found to be significant, but not generalizable criteria for preference among parents. These findings were summarized and used as guide lines during the process of illustrating a picture book.
Juhani_Kotaniemi_Uppsats.pdf
(4.276Mb)
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Grafiskt tilltal i offentliga miljöer
Jakobsson, Joar Lisberg : Malmö högskola/Kultur och samhälle (2012) bachelor
STUDENT ESSAY
English abstract: Graphic design is an integrated part of the public spaces we move through in our daily lives. This thesis explores the emotional aspects of graphic design, with a focus on environmental graphics for the public space. The goal is to find ways in which the emotional aspects of a design solution can be varied without compromising the practical aspects, i.e. affect the conveyance of information. This goal is pursued through an analysis of historical and contemporary literature as well as by design practise. It is concluded that some of the aspects of graphic design for the public space are there for practical reasons, while others are there because of convention and can be subject to re-evaluation or change. An example of such a variation is shown through a design process. The design project is set in a public environment and includes informational graphics with a goal of information conveyance. At the same time it shows that graphic design for a public context can convey other emotional values than the conventional, by creating a non-static material that encourages user participation. -
Tjej & gay bland tidningsställ (Girl & gay among magazine racks)
Sköldqvist, Caroline : Malmö högskola/Kultur och samhälle (2012) bachelor
STUDENT ESSAY
English abstract: The purpose of this essay is to examine the relationship between visual communication and female homosexuality within the field of magazine design. As the creative part of the project I have chosen to make a redesign of Lotus magazine, the very first Swedish magazine with lesbian and bisexual girls as the target audience. The questions of which the project is based on are: Which stereotypes, differences and similarities can be found in visual communication addressed to a heterosexual versus a homosexual target audience? What kind of design attracts non-heterosexual girls and how can I create a design for Lotus magazine that is appealing to lesbian and bisexual girls and yet still makes it possible to compete with traditional girls’ magazines? In order to examine my research questions I have done literature studies within the field of gender and sexual identity in relation to visual communication. Additionally, I have analysed the design of competing magazines on the market and conducted a survey among representatives of the target audience of Lotus magazine.
Uppsats Caroline Sköldqvist.pdf
(8.038Mb)
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