Utskrift från Malmö högskola - mah.se
Browsing Student Essays / Design och visuell kommunikation by Issue Date
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Browsing Student Essays / Design och visuell kommunikation by Issue Date
Now showing items 1-14 of 14
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Sex säljer? 
Enebro, Frida : Malmö högskola/Kultur och samhälle (2010) bachelor
STUDENT ESSAY
English abstract: I’ve studied and tried to investigate why the packaging of sex toys look like they do, and in the process I’ve also researched how their visual communication is perceived and what could possibly be made better. The reason for this thesis is that my opinion of packaging in the sex toy industry is sexistic, offensive and mainly consistent of bad design. I review literature that I consider to be interesting for the mission and it treats both the building of brands and packaging design. A survey and expert interviews will also be presented. Finally the design work gives an example of how a clean package design can be the answer for the question of how one best communicate the packaging of a sex toy. The study is not conclusive in the aspect that it doesn’t provide an answer to why the packages are designed the way they are, I do however elaborate on what some of the possibilities might be. In the end I discuss the importance of why a change must be made in this area of packaging design. Swedish abstract: Jag har studerat och försökt att undersöka varför förpackningar av sexleksaker ser ut som de gör och i processen har jag också undersökt hur deras visuella kommunikation uppfattas och vad som eventuellt skulle kunna göras bättre. Anledningen till denna uppsats är att min uppfattning av förpackningar i sexleksaksindustrin är sexistisk, kränkande och framför allt består av dålig design. Jag redogör för litteratur som jag anser vara intressant för uppdraget och den behandlar både byggandet av varumärken och förpackningsdesign. En undersökning och intervjuer med experter kommer också att presenteras. Slutligen ger designarbetet ett exempel på hur en stilren förpackningsdesign kan vara svaret på frågan om hur man bäst kommunicerar förpackningen till en sexleksak. Uppsatsen är inte avgörande i den aspekten att den inte ger ett svar på varför paketen är utformade som de är, dock utvecklar jag vad några av möjligheterna skulle kunna vara. Till slut diskuterar jag varför det är viktigt att en förändring sker detta område av förpackningsdesign. 
Uppsats reviderad Frida Enebro.pdf
(2.830Mb)
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Grafisk profil Citytryck
Ausfelt, Max : Malmö högskola/Kultur och samhälle (2011) bachelor
STUDENT ESSAY
Examensarbete_MaxAusfelt_20110522.pdf
(10.28Mb)
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Att formge en receptbok - är könsneutral design möjlig? / Designing a...
Leufstadius, Rebecka : Malmö högskola/Kultur och samhälle (2011) bachelor
STUDENT ESSAY
English abstract: The aim has been to investigate and describe how gender-neutral design, concerning typefaces and colours, can be created. Based on my results I’ve designed a cover for a recipe-book to make it appealing to both women and men. I have been doing my research based on questions such as; Does feminine and masculine design, concerning typefaces and colours exist? And if so what characterizes it? Does gender-neutral design, concerning typefaces and colours exist? And if so what characterizes it? Is it possible to design a cover for a recipe-book in a gender-neutral way, concerning typefaces and colours? The first part of my research consists of a literature study based on keywords such as gender, graphic design, gender theory, typeface, androgynous, visual communication, colour, shape, feminine, masculine, and book design. The second part consists of a empirical study based upon a heterogeneous sample of 311 respondents. The respondents responded to a survey about how they perceived different colours and typefaces from a gender perspective. The result shows that, within the target group I have chosen to focus on, there are colours and typefaces that are perceived as more feminine, masculine or gender-neutral than others. My design of the recipe-book becomes part of showing the results since I have based my design-decisions on the results from the literature study and survey.
KandidatuppsatsRebeckaLeufstadius.pdf
(7.677Mb)
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Att lägga märke till ett varumärke
Ghidoni, Amanda : Malmö högskola/Kultur och samhälle (2011) bachelor
STUDENT ESSAY
English abstract: The project aims to explore how strong brands are built and what they consist of. I will focus on the subject fashion magazine, ambassadors and the different parts that a magazine consists of. Based on the information from research and literature I’m re-designing the Swedish fashion magazine Solo.
Amanda Ghidoni uppsats examensarbete.pdf
(1.061Mb)
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Minimalist design for children’s games
Niclas, Bränström : Malmö högskola/Kultur och samhälle (2011) bachelor
STUDENT ESSAY
English abstract: The aim of this report is to see whether the graphic design of a game influences children’s will to play games. I am especially looking at minimalist graphic design and how well it works for a game aimed at children age 7-9. Does the style of the game design have any impact at all concerning the children’s wish to play the game or is the game mechanic all that matters. The final results concluded that although the graphic design plays a part in the children’s willingness to play the game the game mechanics are by far the biggest factor in whether children will play the game or not.
Rapport_Niclas_Bränström_V2.pdf
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GRAFISK PROFIL TILL EN BLOMSTERHANDEL - corporate identity for a flow...
Tinteanu, Nora : Malmö högskola/Kultur och samhälle (2011) bachelor
STUDENT ESSAY
English abstract: This project aims to explore how to create a working concept-based flower shop visual identity, with focus on brandig, eco-branding and visual communication. My main question is: How do I create effective visual communication for an ecological flower shop? The results of this thesis are that there are things to consider when creating a visual identity with an ecological concept. The most important question is if there is any benefit for your company to go green, otherwise positioning of your company will be hard. What I realized during the design part of my project was that if I use the methods described in this thesis and consequently applying my choices after the flower shops identifying words, a working concept-based visual identity will be possible to create.
Kandidatuppsats_Nora Tinteanu.pdf
(7.700Mb)
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Papper eller platta?
Lindstedt, Magdalena; Lindstedt, Magdalena : Malmö högskola/Kultur och samhälle (2012) bachelor
STUDENT ESSAY
English abstract: E-books are not yet fully established on the Swedish book market. A frequently discussed theory is that this might be because of a loss in the reading experience. This thesis has the primary purpose to investigate whether the reading experience from E-books differs from the experience of reading a traditional book in paper. The book used for comparation is a poetry collection named Rakel delat med tio. I have designed the cover and the inlay of this book and as a part of the thesis the working progress is described. The comparison of the two booktypes was made through a randomised controlled trial where one group read the E-book and another group read the traditional book. The respondents thereafter graded different emotions awaked by the reading. My result shows that the reading experience from Rakel delat med tio is less captivatingly when it is read as an E-book. This result indicates that reading poetry in a traditional book may generate more emotions compared to reading the same book as an E-book. Further, two aspects of the E-book has been considered. First, strengths and weaknesses of the E-book is discussed, and second, possible improvements for future E-books are suggested.
MLindstedt_Exjobb_120815.pdf
(6.926Mb)
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Att marknadsföra kultur – utvecklingen av en ny visuell identitet för...
Persson, Julia : Malmö högskola/Kultur och samhälle (2012) bachelor
STUDENT ESSAY
English abstract: In recent years the arts institutions’ role in society have changed. With increased demands on attracting greater number of visitors they use concepts from corporate marketing to communicate with greater success. Theories from museum studies show that the importance of rendering authenticity now has become the new imperative in order to retain the status of a reputable institution. This thesis aims to discuss the development of a new visual identity for the public and non-profit institution Malmö konsthall. Through a collaborative working process, the project’s practice part resulted in a visual identity designed to reflect authenticity. The conclusion indicates that it is difficult without extensive studies of the produced design to find out if authenticity is really something that can be rendered intentionally.
Ex_uppsats_Julia_Persson_2012-08-15.pdf
(11.18Mb)
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Designing for Social Change - Social responsibility and the graphic ...
Scott, Daniel : Malmö högskola/Kultur och samhälle (2012) bachelor
STUDENT ESSAY
English abstract: The aim of this thesis is to study social responsibility and find out what responsibilities the graphic designer may have and what they can do using their skill set as a designer to contribute in helping to better their community. Social responsibility needs to be addressed more within the design field. It needs to be introduced and taught to students at an early stage of their education, so as they fully understand the power and influence that their creations will have over society, and the role this plays in materialism, overconsumption and our modern day consumer-culture. Change needs to be made within graphic design and the urgency for this grows more and more for each day that passes. The graphic designer needs to critically reflect over the purpose of their work and answer the question of whom it stands to serve: their audience or consumer-culture. They need to move away from the creation of artificial needs and the promotion of unnecessary products, and move towards the creation of more useful and lasting communication that contributes to society.
D_Scott_GDThesis2012-10-2.pdf
(8.926Mb)
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Malmö konsthall i tid och rum – en fallstudie om visuell identitet oc...
Dettlaff, Tomas : Malmö högskola/Kultur och samhälle (2012) bachelor
STUDENT ESSAY
English abstract: This thesis examines how techniques from place marketing, developed to market places, can be used in the process of designing a visual identity for an institution. The thesis is a case study of the development of a new visual identity for the public art institution Malmö konsthall. The essay presents Malmö Konsthall, defines the term visual identity and describes the main principles in place branding. I then define target audiences and key values, discuss the application of place marketing principle and go through the design process of the new visual identity. The process showed that theories about flagship buildings, signature design and signature districts have the biggest influence on the design. The conclusion is that theories from place marketing can be valuable tools for graphic designers, and would benefit from being explored further. Several strategies in place marketing function, mainly those relating to environment and architecture, can be of direct benefit to the designer. -
Tjej & gay bland tidningsställ (Girl & gay among magazine racks)
Sköldqvist, Caroline : Malmö högskola/Kultur och samhälle (2012) bachelor
STUDENT ESSAY
English abstract: The purpose of this essay is to examine the relationship between visual communication and female homosexuality within the field of magazine design. As the creative part of the project I have chosen to make a redesign of Lotus magazine, the very first Swedish magazine with lesbian and bisexual girls as the target audience. The questions of which the project is based on are: Which stereotypes, differences and similarities can be found in visual communication addressed to a heterosexual versus a homosexual target audience? What kind of design attracts non-heterosexual girls and how can I create a design for Lotus magazine that is appealing to lesbian and bisexual girls and yet still makes it possible to compete with traditional girls’ magazines? In order to examine my research questions I have done literature studies within the field of gender and sexual identity in relation to visual communication. Additionally, I have analysed the design of competing magazines on the market and conducted a survey among representatives of the target audience of Lotus magazine.
Uppsats Caroline Sköldqvist.pdf
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Grafiskt tilltal i offentliga miljöer
Jakobsson, Joar Lisberg : Malmö högskola/Kultur och samhälle (2012) bachelor
STUDENT ESSAY
English abstract: Graphic design is an integrated part of the public spaces we move through in our daily lives. This thesis explores the emotional aspects of graphic design, with a focus on environmental graphics for the public space. The goal is to find ways in which the emotional aspects of a design solution can be varied without compromising the practical aspects, i.e. affect the conveyance of information. This goal is pursued through an analysis of historical and contemporary literature as well as by design practise. It is concluded that some of the aspects of graphic design for the public space are there for practical reasons, while others are there because of convention and can be subject to re-evaluation or change. An example of such a variation is shown through a design process. The design project is set in a public environment and includes informational graphics with a goal of information conveyance. At the same time it shows that graphic design for a public context can convey other emotional values than the conventional, by creating a non-static material that encourages user participation. -
Bilden i bilderboken
Kotaniemi, Juhani : Malmö högskola/Kultur och samhälle (2012) bachelor
STUDENT ESSAY
English abstract: In this thesis I investigate aesthetic preference for picture books among children aged 3–6 as well as criteria for preference among parents. Through my design project: illustration of a picture book, I aim to put my research on preference in the context of illustration and design. By using the design project as an applied method for research I have sought to answer how one as an illustrator can apply knowledge regarding preferences of the target groups when illustrating for picture books. I have primarily based my research within the field of cognitive developmental psychology, with primary focus on stage theory, and the field of literature. I also performed small scale studies on preference as well as a web survey. The results regarding childrens preferences confirm previous studies. It shows that children base preference mainly on subject matter and colour. They also show preference for saturated colours and pictures with less realism. The parents tended to like what their children like regarding colour. Message, conversation and humour were found to be significant, but not generalizable criteria for preference among parents. These findings were summarized and used as guide lines during the process of illustrating a picture book.
Juhani_Kotaniemi_Uppsats.pdf
(4.276Mb)
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Malmöplatser
Johnsson, Mikael : Malmö högskola/Kultur och samhälle (2012) bachelor
STUDENT ESSAY
English abstract: This project investigates places and their identities. The project aims to create a catalyst for a much needed conversation discussing places, belonging, identity and democracy by using graphic design to visualize the identities and personalities of ten neighborhoods in Malmö. Change can only come after insight. The project is based on a literature study on the field of place branding. In this study a method for analyzing city brands is discovered, The City Brands Index. This method is modified and used in combination with a survey to evaluate the brands of the project’s ten neighborhoods. This method forms, together with a statistics comparison, a historical literature study and an observational study the basis for the design project. Based on these studies, an escutcheon in the shape of a neighborhood shield which subtly and sometimes abstractly depicts the neighborhoods unique identity is designed for each neighborhood. These visualizations are presented together on a website, www.malmoplatser.se/en where visitors can study these neighborhood shields as well as some of the study results. The design projects final and main point lies in the spectators own interpretation of the correlation between the study results and the neighborhood shield. By making the city’s residents and visitors to actively reflect on the identities and importance of places, an insight of people’s relationship to each other, to belonging and community is created. Swedish abstract: Detta projekt undersöker platser och deras identiteter. Projektet syftar till att skapa en katalysator för en välbehövlig diskussion om platser, tillhörighet, identitet och demokrati genom att med grafisk design visuellt gestalta tio delområden i Malmös respektive identiteter och personligheter. En förändring kan komma först efter en insikt. Projektet utgår från en litteraturstudie i ämnet place branding. I denna upptäcks en metod för att analysera städers varumärken City Brands Index. Denna metod modifieras och används tillsammans med en enkätundersökning för att värdera varumärkena hos projektets tio delområden. Denna metod ligger tillsammans med en statistikjämförelse, en historisk litteraturstudie och en observationsstudie som grund för projektets gestaltning. Utifrån dessa undersökningar formges det till varje delområde en vapensköld som på ett subtilt och ibland abstrakt sätt gestaltar delområdets unika identitet. Dessa gestaltningar samlas och presenteras tillsammans på en hemsida, www.malmoplatser.se där besökare kan studera dels dessa vapensköldar, men också en hel del av undersökningarnas resultat. Gestaltningens slutliga och huvudsakliga poäng ligger i åskådarens egna tolkning av kopplingen mellan resultat och vapensköld. Genom att få stadens invånare och besökare att aktivt fundera över platsers identiteter och betydelser skapas en insikt om människors relation till varandra, om tillhörighet och gemenskap.
Now showing items 1-14 of 14