Studieförbundens institutionella förutsättningar skapar möjligheter på utbildningsmarknaden

DSpace Repository

Studieförbundens institutionella förutsättningar skapar möjligheter på utbildningsmarknaden

Show simple item record

Full item record

dc.contributor.author Petersen, Ann-Louise
dc.date.accessioned 2010-09-06T11:59:49Z
dc.date.available 2010-09-06T11:59:49Z
dc.date.issued 2010
dc.identifier.citation 101-124 en
dc.identifier.issn 1653-1868
dc.identifier.uri http://hdl.handle.net/2043/10533
dc.description.abstract This article is about how the Study Associations belonging to Liberal Adult Education (folkbildningen) deal with their role under New Public Management (NPM). Key issues of voluntary organizations are the ideas or the particular nature for which they were created, and which forms the basis for their activities. When introducing competitive markets these ideas risk being bent in order to meet the demands of the market, and the requirements for economic effectiveness. The organization’s interplay with the changes of the environment is highlighted through the use of the New Institutional Theory. The rhetorical analysis of the self-images of the Study Associations, as actors of the market of education, show a linguistic usage where they both point out their role as actors of the market of adult education and their ideological affiliation to “folkbildningen”. By using the traditional discourse, emphasizing pathos (emotions and values), and combining it with logos (programs to qualify the target group), the Study Associations create a special character or a profile of their education. Instead of a deinstitutionalization of the character of the Study Associations we can se a recycling of the traditional discourse in the new context. en
dc.language.iso swe en
dc.publisher Lärarutbildningen, Malmö högskola en
dc.subject New Public management en
dc.subject self-image en
dc.subject voluntary organization en
dc.subject Study Association en
dc.subject Liberal Adult Education en
dc.subject rhetoric analysis en
dc.subject discursive practice en
dc.subject strategic communication en
dc.subject.classification Humanities/Social Sciences en
dc.title Studieförbundens institutionella förutsättningar skapar möjligheter på utbildningsmarknaden en
dc.type Article, peer reviewed scientific en
dc.identifier.paperprint 0 en
dc.subject.srsc Research Subject Categories::SOCIAL SCIENCES::Social sciences en
dc.relation.ispartofpublication Educare;1 en
 Find Full text

Files for download

This item appears in the following Collection(s)

Show simple item record

Search


Browse

My Account

Statistics