The current debate on reproduction and architectural publication has established new terms for the examination of architectural photographs. No longer treated simply as a species of architectural documentation-such as renderings or plans- photographs of buildings are acknowledged as sharing in the cultural power of the photographic medium and must consequently be examined as a form of social production. The publication of Richard Neutra's 1946 Kaufmann house reveals the power of the print media in the establishment of an architectural canon; moreover Neutra's habit of reworking photographs of his built designs suggests the appropriateness of reexamining his contribution to the legacy of involving photography and the media in the architectural process.