Presentation factors affecting reading behaviour in readers of newspaper media - an eyetracking perspective

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Presentation factors affecting reading behaviour in readers of newspaper media - an eyetracking perspective

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Publication Article, peer reviewed scientific
Title Presentation factors affecting reading behaviour in readers of newspaper media - an eyetracking perspective
Author(s) Leckner, Sara
Date 2012
English abstract
This paper examines reading behaviour in readers of printed and online newspaper media. The aim is to identify how much reading behaviour is dependent on various presentation factors, and how this dependence and its magnitude are related to output media. The work is based on review and analysis of empirical studies, primarily those employing methods using eyetracking. The results show that some factors, such as text-based elements, size and placement, are an important guide to salience in both media. Images, on the other hand, have mostly been found not to elicit major visual attention online, affecting, for example, how ads are perceived. Reading behaviour is, however, a complicated process, and eye-tracking research does not consistently point in one direction.
DOI http://dx.doi.org/10.1177/1470357211434029 (link to publisher's fulltext)
Link http://vcj.sagepub.com/content/11/2/163 (external link to publication)
Publisher SAGE Publications
Host/Issue Visual Communication;2
Volume 11
ISSN 1741-3214
Pages 163– 184
Language eng (iso)
Subject(s) new media
newspaper
newspaper conten
newspaper structure
online news
presentation styles
reading behaviour
eye-tracking
Nya medier
Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES
Handle http://hdl.handle.net/2043/13860 (link to this page)

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