Presentation factors affecting reading behaviour in readers of newspaper media - an eyetracking perspective

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Presentation factors affecting reading behaviour in readers of newspaper media - an eyetracking perspective

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dc.contributor.author Leckner, Sara
dc.date.accessioned 2012-06-27T12:21:46Z
dc.date.available 2012-06-27T12:21:46Z
dc.date.issued 2012 en_US
dc.identifier.citation 163– 184 en_US
dc.identifier.issn 1741-3214 en_US
dc.identifier.uri http://hdl.handle.net/2043/13860
dc.description.abstract This paper examines reading behaviour in readers of printed and online newspaper media. The aim is to identify how much reading behaviour is dependent on various presentation factors, and how this dependence and its magnitude are related to output media. The work is based on review and analysis of empirical studies, primarily those employing methods using eyetracking. The results show that some factors, such as text-based elements, size and placement, are an important guide to salience in both media. Images, on the other hand, have mostly been found not to elicit major visual attention online, affecting, for example, how ads are perceived. Reading behaviour is, however, a complicated process, and eye-tracking research does not consistently point in one direction. en_US
dc.language.iso eng en_US
dc.publisher SAGE Publications en_US
dc.subject new media en_US
dc.subject newspaper en_US
dc.subject newspaper conten en_US
dc.subject newspaper structure en_US
dc.subject online news en_US
dc.subject presentation styles en_US
dc.subject reading behaviour en_US
dc.subject eye-tracking en_US
dc.subject Nya medier
dc.subject.classification Humanities/Social Sciences en_US
dc.title Presentation factors affecting reading behaviour in readers of newspaper media - an eyetracking perspective en_US
dc.type Article, peer reviewed scientific en_US
dc.contributor.department Malmö University. School of Technology en
dc.identifier.doi http://dx.doi.org/10.1177/1470357211434029 en_US
dc.subject.srsc Research Subject Categories::SOCIAL SCIENCES en_US
dc.identifier.url http://vcj.sagepub.com/content/11/2/163 en_US
dc.relation.ispartofpublication Visual Communication;2
dc.relation.ispartofpublicationvolume 11 en_US
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