Att marknadsföra kultur – utvecklingen av en ny visuell identitet för Malmö konsthall

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Att marknadsföra kultur – utvecklingen av en ny visuell identitet för Malmö konsthall

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Publication Bachelor thesis
Title Att marknadsföra kultur – utvecklingen av en ny visuell identitet för Malmö konsthall
Author(s) Persson, Julia
Date 2012
English abstract
In recent years the arts institutions’ role in society have changed. With increased demands on attracting greater number of visitors they use concepts from corporate marketing to communicate with greater success. Theories from museum studies show that the importance of rendering authenticity now has become the new imperative in order to retain the status of a reputable institution. This thesis aims to discuss the development of a new visual identity for the public and non-profit institution Malmö konsthall. Through a collaborative working process, the project’s practice part resulted in a visual identity designed to reflect authenticity. The conclusion indicates that it is difficult without extensive studies of the produced design to find out if authenticity is really something that can be rendered intentionally.
Publisher Malmö högskola/Kultur och samhälle
Pages 34
Language swe (iso)
Subject(s) graphic design
visual identity
art institution
Malmö konsthall
public
marketing
culture
authenticity
Handle http://hdl.handle.net/2043/14127 (link to this page)

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