Corporate social responsibility in housing management : is it profitable?

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Corporate social responsibility in housing management : is it profitable?

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dc.contributor.author Blomé, Gunnar
dc.date.accessioned 2012-11-13T13:34:02Z
dc.date.available 2012-11-13T13:34:02Z
dc.date.issued 2012 en_US
dc.identifier.citation 351-361 en_US
dc.identifier.issn 0263-7472 en_US
dc.identifier.uri http://hdl.handle.net/2043/14333
dc.description.abstract Purpose – The purpose of this paper is to evaluate corporate social responsibility (CSR) in the context of real estate management. Different operation cost indicators are identified and related to the estates’ social condition. Design/methodology/approach – The empirical material was collected from the company's accounts and by interviews with the staff and is based on a comparison between two similar areas that mainly differed in how much resources the company invested in social projects and maintenance. Findings – The results indicate that CSR leads to approximately 4.5 percent lower annual operating and maintenance costs, which improved the company's profitability, especially if higher maintenance standards made higher rents possible. Other advantages were improved goodwill, which led to new business opportunities. Research limitation/implications – The primary issue of the study is to identify consequences of CSR. However, more research is needed about landlord incentives and economic effects of initiated landlord investments. The evaluation method also needs to be further developed and refined. Originality/value – From a practical perspective, the paper gives a deeper insight into the possible economic advantages of CSR. From the perspective of the scientific community, the paper shows the possibilities in using a comparative evaluation model together with detailed company data in order to identify important indicators and effects. en_US
dc.language.iso eng en_US
dc.publisher Emerald Group Publishing Limited en_US
dc.subject business policy en_US
dc.subject company policy en_US
dc.subject corporate social responsibility en_US
dc.subject economic valuation en_US
dc.subject housing en_US
dc.subject property management en_US
dc.subject Sweden en_US
dc.subject.classification Humanities/Social Sciences en_US
dc.title Corporate social responsibility in housing management : is it profitable? en_US
dc.type Article, peer reviewed scientific en_US
dc.contributor.department Malmö University. Faculty of Culture and Society en
dc.identifier.doi http://dx.doi.org/10.1108/02637471211249498
dc.subject.srsc Research Subject Categories::SOCIAL SCIENCES en_US
dc.identifier.url http://www.emeraldinsight.com/journals.htm?issn=0263-7472&volume=30&issue=4&articleid=17048094&show=html en_US
dc.relation.ispartofpublication Property Management;4
dc.relation.ispartofpublicationvolume 30 en_US
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