The olympic games in London 2012 from a Swedish media perspective

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The olympic games in London 2012 from a Swedish media perspective

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Publication Conference Poster
Title The olympic games in London 2012 from a Swedish media perspective
Author(s) Hedenborg, Susanna
Date 2012
English abstract
Important missions for the Olympic movement is sport for all; development and education through sport, women and sport (increasing participation), peace through sport and environment and sport (http://www.olympic.org/olympism-in-action 2012-06-05). The missions are pointing to the Olympic movement being socially responsible and can be interpreted in terms of the Olympic movement being concerned with issues of internationalism (an important goal since the beginning), gender equity and sustainability (a late comer). A legacy based on these missions is of course welcome. As media is a significant actor when it comes to the experience for a majority of the audience the legacy is, however, likely to be influenced by media representations. The purpose of this presentation is therefore to analyse whether the mission of the Olympic movement can be seen in the Swedish media representations of the London Games 2012, focusing three aspects: internationalism/nationalism; gender; and sustainability.
Language eng (iso)
Subject(s) Gender
Olympic Games
Sports
Media
Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES
Note ECSS-Congress Bruges, Belgium, 2012, 4-7 July 2012
Handle http://hdl.handle.net/2043/14507 (link to this page)

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