The olympic games in London 2012 from a Swedish media perspective

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The olympic games in London 2012 from a Swedish media perspective

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dc.contributor.author Hedenborg, Susanna
dc.date.accessioned 2012-12-10T11:57:29Z
dc.date.available 2012-12-10T11:57:29Z
dc.date.issued 2012 en_US
dc.identifier.uri http://hdl.handle.net/2043/14507
dc.description.abstract Important missions for the Olympic movement is sport for all; development and education through sport, women and sport (increasing participation), peace through sport and environment and sport (http://www.olympic.org/olympism-in-action 2012-06-05). The missions are pointing to the Olympic movement being socially responsible and can be interpreted in terms of the Olympic movement being concerned with issues of internationalism (an important goal since the beginning), gender equity and sustainability (a late comer). A legacy based on these missions is of course welcome. As media is a significant actor when it comes to the experience for a majority of the audience the legacy is, however, likely to be influenced by media representations. The purpose of this presentation is therefore to analyse whether the mission of the Olympic movement can be seen in the Swedish media representations of the London Games 2012, focusing three aspects: internationalism/nationalism; gender; and sustainability. en_US
dc.language.iso eng en_US
dc.subject Gender en_US
dc.subject Olympic Games en_US
dc.subject Sports en_US
dc.subject Media en_US
dc.subject.classification Humanities/Social Sciences en_US
dc.title The olympic games in London 2012 from a Swedish media perspective en_US
dc.type Conference Poster en_US
dc.relation.url http://www.ecss-congress.eu/2012/ en_US
dc.contributor.department Malmö University. Faculty of Education and Society en
dc.description.other ECSS-Congress Bruges, Belgium, 2012, 4-7 July 2012 en_US
dc.subject.srsc Research Subject Categories::SOCIAL SCIENCES en_US
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