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  • 1.
    Persson, Laura
    Malmö högskola, Faculty of Technology and Society (TS).
    Användning av spelifiering och kollaboration - Ett förslag till InteOkejs marknadsföring om mobbing2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The social entrpreneur organisation Spiritus Mundi need help to promote the social innovation InteOkej. At the samte time they need help to draw attention to the bullying problem which is the specific social problem InteOkej stroggling with. Spiritus Mundi´s wish is to develop a physical activity where young people create ideas and messages aimed to draw attention about InteOkej and the bullying problem. This study intends to find out how Spiritus Mundi could use collaboration and gamification as resources for developing a physical activity where young people promoting the message of InteOkej and try to prevent bullying. To find out how they could be used as resources an experiment was conducted in which causation and causal relations between collaboration, gamification and social entrepreneurship were tested and studied. The experiment consists of an experimental environment (where the expiriment took place), four groups of participants and four different treatments based on gamification and collaboration that each group of participants received, aswell as a controll group that works as a comparison group. In the experiment environment the participants were tested through four different tasks on how to prevent bullying. The participants task was to solve quests and collect as many points as possible during each mission. Using the results from the experiment and the theoretical facts it was possible to conclude that the Spiritus Mundi want to develop a physical activity where young people are marketing the message of InteOkej, prevent bullying and use gamification to structure the activity. Competition mechanism can be used to quickly create or increase young people’s engagement in the activity. Collaboration can be used to turn young people's ideas to great and clever ones. Informing about bullying problem can be done with empathy to create understanding. Social media through smartphones can be used as means of communication, and allow young people to spread their ideas and message to other young people. Through young people and their messages there should be a reference to InteOkej to a knowledge their existence. This to help kids find out where they can get help and also where the can offer to help.

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