This report describes Johanna Hallqvist’s thesis on product design and vegetarianism. The project has consisted of combining these topics and through using product design as a method to encourage and facilitate people to eat and cook vegetarian food. The reason for this is because the meat industry has a negative impact on the environment and the animals are abused. The project has included a literature review and a survey to analyze why meat should not be eaten and to explore what the situation in Sweden is like is today. Furthermore, a design process has been implemented through sketching, brainstorming and modeling and led to a product that will facilitate sprouting of beans, lentils and seeds. This sprouting vessel can be a part in encouraging the consumption of these foods and thereby reduce the gap between meat eaters and vegetarians.