Business value is ambiguous and very hard to define, but it is something that all enterprises strive for. The thesis focuses on specific quality characteristics defined by ISO / IEC FDIS 25010:2010 chapter "Quality in use". The thesis aims to evaluate the qualitative attributes and to find out if SOA (Service Oriented Architecture) contributes to these and in what aspect of business value. To answer the question it was relevant to define Business Value, Qualitative value and SOA. Our results are based on four qualitative interviews from respondents who have participated in a successful SOA project and have knowledge about SOA and it’s connection to business value in various aspects. We see indications that SOA contributes to the selected qualitative characteristics based on the litterature and result. The result also indicates that SOA contributes to qualitative value and that it is the driving force behind the pursuit of business value.