Utskrift från Malmö högskola - mah.se
Student Essays / Kulturproduktion
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Student Essays / Kulturproduktion
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Producing Transmedia Stories - A Study of Producers, Interactivity an... 
Roos, Cecilia : Malmö högskola/Kultur och samhälle (2012) 2-year master
STUDENT ESSAY
English abstract: This master thesis aims to identify the production processes within the contemporary creative industries, and in particular one field of culture and media production called transmedia. This thesis focuses on one particular aspect of transmedia – interactivity and participation. The questions that are investigated are: How does transmedia producers use interactivity? Does transmedia and interactivity change the production conditions for producers, and if so, how and why? The aim of this thesis is to get an understanding of the working conditions within the context of transmedia for producers and in extension for the consumers. Through this, the intention is also to create a better understanding of the role of transmedia within the contemporary creative industries.The methods used to examine this are based on qualitative research interviews with six transmedia producers and participatory observations of the documentary film project Ghost Rockets. By using a theoretical framework based on interactivity, participation, Marxist theories and Critical Theory this thesis comes to the conclusion that transmedia producers strive for interactivity but that full interactivity rarely is achieved. The use of interactivity and transmedia also leads to changing working conditions for both producers and consumers. These changes include a blurring of the roles of producers and consumers and that both producers and consumers are working for free. 
Examensarbete_Cecilia_Roos_2.pdf
(2.791Mb)
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Hela Holma - En studie av ett grannskap
Lewin, Alyssa; Zetterdahl, Stina : Malmö högskola/Kultur och samhälle (2012) 2-year master
STUDENT ESSAY
English abstract: The purpose of this master thesis is to investigate the residential area Holma, Sweden, its preconditions and how it is experienced by the people that reside and work there, and to analyze and discuss this from theoretical viewpoints regarding space, place, urbanity and neighborhood. Furthermore, the aim is to identify resources for the promotion of community and sustainable improvement. The work is written from a social constructionist perspective in which one premise is that people, through their actions form meaning and that this behaviour itself is influenced by social structures. The empirical work consists of ethnographic studies that are further analyzed through the previously mentioned theoretical basis. The study culminates in discussions about the importance of civic engagement and long-term perspective in the implementation of the initiatives. A major strong point is that people should have the opportunity to identify and have influence over their place, as thorough knowledge of a place is to be found through its people. The thesis shows how the social resources that operate in the field should be better used for development of a strong neighborhood and community. Swedish abstract: Syftet med denna masteruppsats är att undersöka bostadsområdet Holma, dess förutsättningar och hur det upplevs av befolkning och verksamma i området, samt att analysera och diskutera området utifrån teoretiska resonemang kring plats, urbanitet och grannskap. Vidare är förhoppningen att kunna identifiera resurser för främjandet av gemenskap och hållbar förbättring. Arbetet skrivs utifrån ett socialkonstruktionistiskt perspektiv där en premiss är att människor genom sitt agerande formar mening och att detta agerande i sig påverkas av sociala strukturer. Det empiriska arbetet utgörs av etnografiska studier som analyseras utifrån nämnd teoretisk bas. Studien mynnar ut i resonemang kring vikten av medborgarengagemang och långsiktighet i grundandet av intiativ i grannskapet. En viktig hållpunkt är att befolkningen bör ha möjlighet att själva identifiera och ha inflytande över sin plats då det är hos dem en grundlig kunskap om platsen finns. Examensarbetet visar hur de sociala resurser som verkar i området i högre grad bör användas för utvecklingen av ett gott grannskap.
Hela Holma.pdf
(1.155Mb)
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Børn under et nyt paradigme? - Børnekultur som begreb og virklige greb
Krøyer, Louise Lidang : Malmö högskola/Kultur och samhälle (2010) 2-year master
STUDENT ESSAY
English abstract: In recent decades there has been a terrific development in the attitude towards children, childhood and children’s culture. Children are no longer seen as inarticulate objects that the grown-ups by right and duty lead out of their childhood and into their adulthood in the overall framework of pedagogic and developmental methods. Children of today are seen as social actors and as independent players in their own childhood as well as in the society and culture they are a part of. In the Danish field of cultural communication “culture for, with and by children” has become an all-pervading slogan. But without communicators and scholars in the field having come to an agreement about what the slogan – and especially the concept of “culture by children” – actually covers. Using an aesthetic approach to children’s own culture Beth Juncker, children’s culture scholar, makes what she calls a “tidying-up” of the concept in her doctoral thesis, Om Processen (About the Process), and she constructs a model for what she sees as the two current paradigms of children’s culture: The normal paradigm asks the overall question: “What does art and culture do for and with children?” The new paradigm asks: “What do children themselves do with culture?” Basing my thesis on Juncker’s paradigmatic thinking and her new aesthetic approach to children’s culture it is my purpose to investigate how theory and reality go together in children’s culture today. Using the project of “Børnekulturpilot” (a children’s culture project in Copenhagen) as an example of the reality of children’s culture and interviews with the participating children I examine and discuss Juncker’s theories and paradigms and their practicability. I wish to reach a concept of practicability of “culture by children.” With this thesis I hope to participate in the debate about whether “culture by children” serves a purpose in a social and educational structure that sees innovation and creativity as indispensable resources on the future global labour market, but at the same time still focuses on children’s formal knowledge and measurable capabilities instead of on their creative abilities.
mastertilnet.pdf
(579.5Kb)
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Österlen året runt-hållbara strategier för kulturell utveckling på Ös...
Molin, Christel : Malmö högskola/Konst, kultur, kommunikation, K3 (2008) STUDENT ESSAY
rapport_christel_molin.pdf
(654.0Kb)
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Scenskifte - Koncept för Ystads Teater
Balic, Sofia : Malmö högskola/Konst, kultur, kommunikation, K3 (2005) 1-year master
STUDENT ESSAY
English abstract: Scenskifte is a project of development by request from Ystads Teater AB. The project has during spring 2005, in cooperation with the board an the management, produced a concept for the business. Supported by the method Effektkarta, the theatre has reached a clarification of what they wish to create, why they exist, for whom and how to reach the goals. The most important target groups for Ystads Teater turned out to be: Children and youth, the loyal audience of today, the organisers, infrequent visitors and the trade and industry. Ystads Teater wshes to be a complete and splendid experience, an open meeting place, a centre and a symbol for stage art in the southeast of Skåne. To achieve this the theatre wishes to offer enriching culture, arrange unique music theatre, involve in educative, creative processes and also preserve the building and its history. The recommendation to Ystads Theatre is to found a friend association within the theatre, create a reference group of children an youth, arrange a New Year show and initiate cultural collaboration in Ystad. The theatre has the possibility to develop the summer opera into a festival and take on the producer´s role. There is also requirement for a person of similar competence to that of a museum pedagouge. As the theatre is a symbol for the brand name Ystad, it is the responsibility of the community as a whole to preserve and take care of it. Swedish abstract: Scenskifte är ett utvecklingsprojekt på uppdrag av Ystads Teater AB. Projektet har under våren 2005, i nära samverkan med teaterns styrelse och ledning, tagit fram koncept för Ystads Teaters verksamhet. Teatern har med hjälp av metoden Effektkarta förtydligat vad de vill skapa, varför verksamheten finns, för vem och hur resultatet ska åstadkommas. De viktigaste målgrupperna för Ystads Teater blev: Barn- och ungdomar, Dagens trogna publik, Arrangörer, Sällanbesökare och Näringslivet. Ystads Teater vill vara en magnifik helhetsupplevelse, öppen mötesplats, nav och symbol för scenkonst i sydöstra Skåne. För att uppnå detta ska teatern erbjuda berikande kultur, arrangera unik musikteater, involvera i bildande, kreativa processer samt vårda teaterbyggnaden och dess historia. Ystads Teater rekommenderas bland annat att starta en Ystads Teaters vänförening, skapa en referensgrupp med barn och ungdom, anordna nyårsrevy och ta initiativ till kulturell samverkan i Ystad. Teatern kan utveckla sommaroperan till en festival samt ta initiativ kring operans producentroll. Det finns också behov av en kompetens liknande museipedagog. Eftersom teatern är en symbol för själva varumärket Ystad, är det också hela kommunens ansvar att vårda och bevara den.
ex_03_scenskifte.pdf
(3.373Mb)
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