Maskulinitet och mode som genusvetenskaplig och etnografisk utmaning

DSpace Repository

Maskulinitet och mode som genusvetenskaplig och etnografisk utmaning

Show full item record

Files for download

Facebook

Simple item record

Publication Article, other scientific
Title Maskulinitet och mode som genusvetenskaplig och etnografisk utmaning
Author(s) Nordberg, Marie ; Mörck, Magnus
Date 2007
English abstract
Fashion is a topic that deserves to be taken seriously, and our contribution sets out to explore the vitalizing possibilities of combining critical men's studies/gender studies and queer with new impulses in fashion, consumer and visual studies, not only in terms of theory, but also in terms of grounding this work empirically in new ethnography. Through ethnographical observation we have followed masculinity being groomed and performed through different aesthetical practices, in particular we have focused on the pleasure culture of the hair studio and the business suit in the context of annual meetings. Our approach seeks to span the large scale movements of the fashion system and local practices. We discuss the problematic relationship between feminism and fashion studies and argue that RWConnell's hugely successful conceptualisation of hegemonic masculinity prevents a more dynamic and differentiated understanding of competing masculinities, performed through varying, although largely unacknowledged aesthetic practices – a neglected field of study we think is highly promising. On the other hand, we also suggest that fashion studies today suffers from limitations that could be overcome by taking seriously the challenge of the new conceptualisations of gender and sexuality, not as given macro systems or discourses, but in butlerian terms as ongoing embodied iterations. It is a curious paradox that fashion studies often seems marginalise itself, making clothes and hair simply mirror other cultural and social entities, not as important discursive forces in themselves. We call for more traffic between gender - and fashion studies, in terms of theory, but without neglecting the necessity to ground with careful ethnographic work in "writing bodies in movement".
Swedish abstract
Hur kan modeforskning och genusvetenskap förenas? Marie Nordberg och Magnus Mörck ger ett svar och presenterar med några exempel från en etnografisk studie hur mode formar kroppar, makt och maskulinitet.
Publisher Malmö högskola, Studentcentrum
Host/Issue Tidskrift för genusvetenskap;1-2
ISSN 0348-8365
Pages 119-140
Language swe (iso)
Subject(s) maskulinitet
genus
heteronormativitet
mode
frisyrer
kostym
bolagsstämmor
performance
performativitet
homosocialitet
etnografi
poststrukturalism
masculinity
gender
heteronormativity
fashion
hairstyles
suits
management
performance
performativity
homosociality
ethnography
poststructuralism
Humanities/Social Sciences
Research Subject Categories::INTERDISCIPLINARY RESEARCH AREAS::Gender studies
Research Subject Categories::HUMANITIES and RELIGION::Aesthetic subjects
Handle http://hdl.handle.net/2043/7030 (link to this page)

This item appears in the following Collection(s)

Show full item record

Search


Browse

My Account

Statistics