Maskulinitet och mode som genusvetenskaplig och etnografisk utmaning

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Maskulinitet och mode som genusvetenskaplig och etnografisk utmaning

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dc.contributor.author Nordberg, Marie
dc.contributor.author Mörck, Magnus
dc.date.accessioned 2008-12-15T08:17:12Z
dc.date.available 2008-12-15T08:17:12Z
dc.date.issued 2007
dc.identifier.citation 119-140 en
dc.identifier.issn 0348-8365 en
dc.identifier.uri http://hdl.handle.net/2043/7030
dc.description Hur kan modeforskning och genusvetenskap förenas? Marie Nordberg och Magnus Mörck ger ett svar och presenterar med några exempel från en etnografisk studie hur mode formar kroppar, makt och maskulinitet. en
dc.description.abstract Fashion is a topic that deserves to be taken seriously, and our contribution sets out to explore the vitalizing possibilities of combining critical men's studies/gender studies and queer with new impulses in fashion, consumer and visual studies, not only in terms of theory, but also in terms of grounding this work empirically in new ethnography. Through ethnographical observation we have followed masculinity being groomed and performed through different aesthetical practices, in particular we have focused on the pleasure culture of the hair studio and the business suit in the context of annual meetings. Our approach seeks to span the large scale movements of the fashion system and local practices. We discuss the problematic relationship between feminism and fashion studies and argue that RWConnell's hugely successful conceptualisation of hegemonic masculinity prevents a more dynamic and differentiated understanding of competing masculinities, performed through varying, although largely unacknowledged aesthetic practices – a neglected field of study we think is highly promising. On the other hand, we also suggest that fashion studies today suffers from limitations that could be overcome by taking seriously the challenge of the new conceptualisations of gender and sexuality, not as given macro systems or discourses, but in butlerian terms as ongoing embodied iterations. It is a curious paradox that fashion studies often seems marginalise itself, making clothes and hair simply mirror other cultural and social entities, not as important discursive forces in themselves. We call for more traffic between gender - and fashion studies, in terms of theory, but without neglecting the necessity to ground with careful ethnographic work in "writing bodies in movement". en
dc.language.iso swe en
dc.publisher Malmö högskola, Studentcentrum en
dc.subject maskulinitet en
dc.subject genus en
dc.subject heteronormativitet en
dc.subject mode en
dc.subject frisyrer en
dc.subject kostym en
dc.subject bolagsstämmor en
dc.subject performance en
dc.subject performativitet en
dc.subject homosocialitet en
dc.subject etnografi en
dc.subject poststrukturalism en
dc.subject masculinity en
dc.subject gender en
dc.subject heteronormativity en
dc.subject fashion en
dc.subject hairstyles en
dc.subject suits en
dc.subject management en
dc.subject performance en
dc.subject performativity en
dc.subject homosociality en
dc.subject ethnography en
dc.subject poststructuralism en
dc.subject.classification Humanities/Social Sciences en
dc.title Maskulinitet och mode som genusvetenskaplig och etnografisk utmaning en
dc.type Article, other scientific en
dc.subject.srsc Research Subject Categories::INTERDISCIPLINARY RESEARCH AREAS::Gender studies en
dc.subject.srsc Research Subject Categories::HUMANITIES and RELIGION::Aesthetic subjects en
dc.relation.ispartofpublication Tidskrift för genusvetenskap;1-2 en
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