Branding a women football club: LdB FC for Life

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Branding a women football club: LdB FC for Life

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Publication Conference Paper, other
Title Branding a women football club: LdB FC for Life
Author Carlsson, Bo ; Normark, Gun
Date 2009
English abstract
LdB FC, a women football club in Malmö, stands out as a good example of the increasing commercialisation and its impact on the conditions for a swedish women football club.
Swedish abstract
Varumärkesbyggande av kvinnliga produkter via damfotboll, fallet LdB FC.
Link http://easm.net/index.php?option=com_rubberdoc&view=category&id=106%3A2009&Itemid=188 (external link to publication)
Host/Issue Best Practices in Sport Facility
ISBN 978-90-5472-111-6
Pages 254-255
Language eng (iso)
Subject Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES::Business and economics::Business studies
Note 17th Congress of the European Association for Sport Management EASM, B... (see Details for more)
Handle http://hdl.handle.net/2043/10744 Permalink to this page
Link http://www.easm2009.com/ (external link to related web page)
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