Marketing (through) ‘the Different’ – The example of homo sports events

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Marketing (through) ‘the Different’ – The example of homo sports events

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Publication Other
Title Marketing (through) ‘the Different’ – The example of homo sports events
Author(s) Book, Karin
Date 2010
Link http://www.easm.net/index.php?option=com_rubberdoc&view=doc&id=1120&format=raw&Itemid=187 (external link to publication)
Publisher EASM - European Association for Sport Management
Host/Issue Abstract Book: 18th EASM Conference in Prague: Bridging Sport Management Across Europe
ISBN 978-80-254-8248-3
Pages p 106
Language eng (iso)
Subject(s) Sports events
City marketing
Humanities/Social Sciences
Research Subject Categories::INTERDISCIPLINARY RESEARCH AREAS::Sports
Note 18th EASM Conference : Bridging Sport Management Across Europe. 15-18 Sept 2010, Prague, Czech Republic
Handle http://hdl.handle.net/2043/11113 (link to this page)
Link http://www.easm2010.com/ (external link to related web page)

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