Feeling.nu - överföra en känsla från butik till Internet för att nå ut till en större kundkrets och skapa kundstöd

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Feeling.nu - överföra en känsla från butik till Internet för att nå ut till en större kundkrets och skapa kundstöd

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Publication Bachelor thesis
Title Feeling.nu - överföra en känsla från butik till Internet för att nå ut till en större kundkrets och skapa kundstöd
Author(s) Lim, Daniel ; Mićanović, Igor ; Otterbeck, Marie
Date 2008
English abstract
This paper is about transferring a feeling from a physical place to the Internet. The paper explores methods on how this transfer is done. Websites have a tendency to not portray the company behind it in a correct way. For companies with a distinct esthetic and work hard on their image and brand it is important that this hard work is portrayed correctly in every aspect. The problems this paper explores are: the importance of personas in a design process, methods of transferring a feeling from a physical place with design and how this can be tested, and using open-source content management systems in creating usable websites. To reach conclusions within these problems, we used personas in a context with scenarios, created moodboards to define the company’s characteristics, and testing the design on possible users to test usability and if the feeling is transferred in a correct way. The drawn conclusions are that personas have a high importance in a design process when in a context of a scenario. The persona helps to define the user’s goals and requirements. The characteristics of a company are well portrayed and defined when using moodboards. The moodboards can be used as an inspiration-source when designing. To see if the feeling is portrayed in the right way it can be tested at two points; when the moodboard is created and when the design is finished. Open-source CMS is a good way for a small company to add usability for themselves and their customers. It makes it easier for employees to manage and update the website. The users benefit from this by getting an up to date website with useful information and features.
Publisher Malmö högskola/Kultur och samhälle
Language swe (iso)
Subject(s) Web
Usability
Handle http://hdl.handle.net/2043/11831 (link to this page)

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