Att formge en receptbok - är könsneutral design möjlig? / Designing a recipe book - is gender-neutral design possible?

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Att formge en receptbok - är könsneutral design möjlig? / Designing a recipe book - is gender-neutral design possible?

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Publication Bachelor thesis
Title Att formge en receptbok - är könsneutral design möjlig? / Designing a recipe book - is gender-neutral design possible?
Author(s) Leufstadius, Rebecka
Date 2011
English abstract
The aim has been to investigate and describe how gender-neutral design, concerning typefaces and colours, can be created. Based on my results I’ve designed a cover for a recipe-book to make it appealing to both women and men. I have been doing my research based on questions such as; Does feminine and masculine design, concerning typefaces and colours exist? And if so what characterizes it? Does gender-neutral design, concerning typefaces and colours exist? And if so what characterizes it? Is it possible to design a cover for a recipe-book in a gender-neutral way, concerning typefaces and colours? The first part of my research consists of a literature study based on keywords such as gender, graphic design, gender theory, typeface, androgynous, visual communication, colour, shape, feminine, masculine, and book design. The second part consists of a empirical study based upon a heterogeneous sample of 311 respondents. The respondents responded to a survey about how they perceived different colours and typefaces from a gender perspective. The result shows that, within the target group I have chosen to focus on, there are colours and typefaces that are perceived as more feminine, masculine or gender-neutral than others. My design of the recipe-book becomes part of showing the results since I have based my design-decisions on the results from the literature study and survey.
Publisher Malmö högskola/Kultur och samhälle
Pages 40
Language swe (iso)
Subject(s) Graphic design
Gender
Colour
Typography
Book design
Recipe
Literature review
Survey
Attributes
Handle http://hdl.handle.net/2043/12357 (link to this page)

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