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  • 1.
    Larsson, Tobias
    Malmö högskola, Faculty of Technology and Society (TS).
    Studie av sociala medier på arbetsplatsen2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract Title: A Study of Social Media in the Workplace Level: Bachelor thesis in Information Systems 15 Hp. Author: Tobias Larsson Advisor: Bengt Nilsson Examiner: Bengt Nilsson Problem The problem area in this study is the possible link between social media and community spirit in the workplace. By studying the impact of social media and what effect it can have on the affinity using the theoretical models. The analysis part of the study should describe this connection. Method The essay´s interest area is to examine what can be studied through a qualitative research method. Qualitative research methods indicate that it is people and groups that are observed by these studies. Qualitative research method has the focus area of social assumptions and how you study what they want to describe as their reality. Qualitative survey methodology means that the study examines the behavior and patterns through interviews or observations. Conclusions Based on the presented study the author explains how social media affects affinity. Respondents explain that social media works as an arena and door opener. The initial and most important contact is made orally. However, they believe that social media is a platform where they can share ideas, thoughts and information. Social media opens and also creates a new contact route between colleagues. A contact route that the respondents mean is readily available and effective. Results show that motivational factors and the symbolic value of fun and humor are essential in the workplace, creating a strong community. Further research From this study, the following suggestions are given for further research: A longer longitudinal study at a workplace with continuous monitoring during the different stages of the individuals employment. Investigate further factors such as policies and social media to be or not be in a workplace. A further deepening in the area of social media, why it is used etc. It is also possible to make a comparative study of different types of work, an experimental studies in which social media first would be allowed to use and then not, or vice versa. A similar studie as this can be made but in greater extent, in order to create a greater understanding of the subject. Contributions The earlier research which is presented in the essay has not examined what this study is meant to do. What this study would investigate and attempt to discover is if social media are affecting the community spirit among employees in a workplace. This study leaves and contributes knowledge about the subject social media and what impact it may have in the workplace. The study is of interest because social media is described as something that is becoming increasingly important and more central in the workplace, which is also supported by the earlier research. The conclusion and analysis of the study can be used in an attempt to understand these factors .The study may be of interest to workplaces as a help for understanding the potential impact of social media usage in their organization. Key Words Social media, Facebook, Twitter, Blog, Vlog, Affection, Community spirit, Symbolism, Humor and Fun

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