GRAFISK PROFIL TILL EN BLOMSTERHANDEL - corporate identity for a flower shop

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GRAFISK PROFIL TILL EN BLOMSTERHANDEL - corporate identity for a flower shop

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Publication Bachelor thesis
Title GRAFISK PROFIL TILL EN BLOMSTERHANDEL - corporate identity for a flower shop
Author(s) Tinteanu, Nora
Date 2011
English abstract
This project aims to explore how to create a working concept-based flower shop visual identity, with focus on brandig, eco-branding and visual communication. My main question is: How do I create effective visual communication for an ecological flower shop? The results of this thesis are that there are things to consider when creating a visual identity with an ecological concept. The most important question is if there is any benefit for your company to go green, otherwise positioning of your company will be hard. What I realized during the design part of my project was that if I use the methods described in this thesis and consequently applying my choices after the flower shops identifying words, a working concept-based visual identity will be possible to create.
Publisher Malmö högskola/Kultur och samhälle
Pages 34
Language swe (iso)
Subject(s) Graphic design
Branding
Eco-Branding
Visual communication
Corporate identities
Handle http://hdl.handle.net/2043/12495 (link to this page)

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