Awaiting the voice-over: The Öresund Film Commission Location Database and the Mediatization of the Architectural Landscape

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Awaiting the voice-over: The Öresund Film Commission Location Database and the Mediatization of the Architectural Landscape

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Publication BookChapter
Title Awaiting the voice-over: The Öresund Film Commission Location Database and the Mediatization of the Architectural Landscape
Author(s) Hellström Reimer, Maria
Date 2009
Editor(s) Chaplin, Sara; Stara, Alexandra
English abstract
Today it is more difficult than ever to isolate the reproduction of the built environment from what has been called ‘the economy of images and signs’.1 Inevitably inscribed in ever more all-embracing circuits of communication, architecture and urban planning are practices in transformation, in search of both their societal function and their inner logic. Nevertheless, repeated attempts are being made from within the spatial professions to develop a tectonically or historically formulated immunity to this shift, or to dismiss it as superficial aestheticization. Yet, what characterizes the change is perhaps not so much the transformation of urban space into a matter of visual representation or more or less pleasant sceneries. Rather it is its mediatization that is conspicuous; the integration of architecture with new, distributed and extra-architectonical forms of spatial reproduction; a process of convergence which, as far as architecture is concerned, constitutes a destabilizing of grounds. One of these destabilizing forms of spatial reproduction is film. As pointed out already by Kuleshov in the 1920s, film is not only a moving representation of modern and fragmented urban space, but on a more fundamental level unfolds as its ‘creative geography’.2 As an emergent geographical arena, film production also gives rise to new bodies of agency. Today, the emerging film commissions play an active role, engaging not only in the promotional care-taking of an already existing architectural environment, but also in its continuous assessment and alteration. As such, these new agents play an important role in problematizing the distinction between representation and reproduction, or in other words, between curatorship and authorship in the spatial domain. What we have to ask, however, is what the premises are for this new spatial commissioning, and how it affects the further intermediation of architectural knowledge. Through a case study of the Öresund Film Commission and its web-based ‘location database’, this chapter aims to discuss these and related issues. A compilation of more than 500 still images of potential locations for film production, covering anything from ‘fairytale scenery and medieval villages tucked in lush fields’ to 62 378_06_Curating Arch 22/1/09 1:39 pm Page 62 ‘contemporary European settings’,3 the database provokingly actualizes the ambiguities of, on the one hand, architectural typologization and archival practices and, on the other hand, a proliferating branding culture. Together with a number of similar place collections, this cinematographically oriented location database actualizes the changing conditions of a mediatized architectural arena, as well as the expectations, both for adaptation and change, to which it gives rise. The argument developed is that rather than simply sustaining and caring for a pre-defined architectural narrative as a spatial commissioning practice, architectural curatorship has in itself a central say in the mediation and transformation of the architectural landscape.
Link http://books.google.se/books?id=JXYli3X0NiwC&pg=PA78&lpg=PA78&dq=curating+architecture,+isbn&source=bl&ots=Haw9H25yQz&sig=-pHJrnpYzsL29a3MW8xD7fx4LSQ&hl=sv&sa=X&ei=yzb_TpKwCNLZ4QSrxMyNCA&redir_esc=y#v=onepage&q=curating%20architecture%2C%20isbn&f=false (external link to publication)
Publisher Routledge
Host/Issue Curating architecture and the city
ISBN 0-415-48983-0
Pages 62-77
Language eng (iso)
Subject(s) Humanities/Social Sciences
Research Subject Categories::HUMANITIES and RELIGION
Handle http://hdl.handle.net/2043/13301 (link to this page)

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