Malmö konsthall i tid och rum – en fallstudie om visuell identitet och platsmarknadsföring

DSpace Repository

Malmö konsthall i tid och rum – en fallstudie om visuell identitet och platsmarknadsföring

Show full item record

Files for download

Facebook

Simple item record

Publication Bachelor thesis
Title Malmö konsthall i tid och rum – en fallstudie om visuell identitet och platsmarknadsföring
Author(s) Dettlaff, Tomas
Date 2012
English abstract
This thesis examines how techniques from place marketing, developed to market places, can be used in the process of designing a visual identity for an institution. The thesis is a case study of the development of a new visual identity for the public art institution Malmö konsthall. The essay presents Malmö Konsthall, defines the term visual identity and describes the main principles in place branding. I then define target audiences and key values, discuss the application of place marketing principle and go through the design process of the new visual identity. The process showed that theories about flagship buildings, signature design and signature districts have the biggest influence on the design. The conclusion is that theories from place marketing can be valuable tools for graphic designers, and would benefit from being explored further. Several strategies in place marketing function, mainly those relating to environment and architecture, can be of direct benefit to the designer.
Publisher Malmö högskola/Kultur och samhälle
Pages 39
Language swe (iso)
Subject(s) Graphic design
visual identity
place marketing
museum
Malmö konsthall
art gallery
public organisation
public place
Handle http://hdl.handle.net/2043/14124 (link to this page)

This item appears in the following Collection(s)

Show full item record

Search


Browse

My Account

Statistics