Το τέλος του κρατικού ελέγχου στο brand-image του έθνους: Hero-culture και τουρισμός "The end of state-control over the brand-image of the nation: hero-culture and tourism"

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Το τέλος του κρατικού ελέγχου στο brand-image του έθνους: Hero-culture και τουρισμός "The end of state-control over the brand-image of the nation: hero-culture and tourism"

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Publication BookChapter
Title Το τέλος του κρατικού ελέγχου στο brand-image του έθνους: Hero-culture και τουρισμός "The end of state-control over the brand-image of the nation: hero-culture and tourism"
Author(s) Vlamis, Chrysanthos ; Dittmar, Jakob
Date 2012
Editor(s) Deffner, Alex; Karachalis, Nicholas
English abstract
Analysis of developments and themes in international advertising by the Greek department of tourism: topics and images, themes and references are analysed and discussed in connection to the need for more actual image and identity-presentations. Discussion of tourism-advertising as place marketing and branding. The book is written in Greek.
Link http://press.uth.gr/press/index.asp (external link to publication)
http://www.citybranding.gr/2012/04/rand-mage.html (external link to publication)
Publisher Thessalia University Press
Πανεπιστημιακές Εκδόσεις Θεσσαλίας
Host/Issue Μarketing και Branding Tόπου: Η Διεθνής Εμπειρία και η Ελληνική Πραγματικότητα "Marketing and branding places: The international research and Greek reality"
ISBN 9789609439145
Pages 235-252
Language gre (iso)
Subject(s) Place marketing
place branding
image-building of nation
tourism
Greece
national stereotypes
advertising
cultural development
spatial planning and development
Humanities/Social Sciences
Research Subject Categories::INTERDISCIPLINARY RESEARCH AREAS
Handle http://hdl.handle.net/2043/14737 (link to this page)

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