The Olympic Games in London from a Swedish media perspective

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The Olympic Games in London from a Swedish media perspective

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Publication Article, peer reviewed scientific
Title The Olympic Games in London from a Swedish media perspective
Author(s) Hedenborg, Susanna
Date 2013
English abstract
The purpose of this article is to analyse the cultural information on (Olympic) sports presented in Swedish media coverage of the London Games 2012. A starting point for the analysis is that the media plays an important part in shaping a majority of the viewers’ ideas about what sport is, and who is a real sportsman or sportswoman. In that way, the media gives cultural information on sports. The article focuses on a quantitative analysis of media representations, exploring how coverage intersects with gender and nationality, and devotes special attention to a comparison between the ways in which Sweden and Britain are represented in the media. The study demonstrates that there was a higher percentage of articles on Swedish sportswomen participating in the London Olympic Games compared to previous Olympics. A possible explanation is that the Swedish gender equality discourse has permeated the Swedish media, influencing it to cover sportswomen more than before. In addition, the cultural information presented to the Swedish readership about the London Olympic Games is, in short and oversimplified, nationalism rather than internationalism; that women, and especially Swedish women, practise sport; that track and field, swimming, handball, equestrian sports and football are very important and that they are performed by both men and women; and, finally, that in Britain, men play football and women are not involved in many sporting activities.
DOI http://dx.doi.org/10.1080/09523367.2013.773889 (link to publisher's fulltext)
Publisher Taylor & Francis
Host/Issue International Journal of the History of Sport;7
Volume 30
ISSN 1743-9035
Pages 789-804
Language swe (iso)
Subject(s) gender
sport
media
olympic games
Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES
Handle http://hdl.handle.net/2043/15633 (link to this page)

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