Infographics i reklam - Om informationsvisualisering som metod i reklamkommunikation

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Infographics i reklam - Om informationsvisualisering som metod i reklamkommunikation

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Publication Bachelor thesis
Title Infographics i reklam - Om informationsvisualisering som metod i reklamkommunikation
Author(s) Abrahamsson, Klara
Date 2013
English abstract
This thesis examines information visualization, infographics, as a method of advertising. To answer the initial research question of what makes infographics an appropriate method for print advertising, a practical infographic-based advertising campaign has been designed. This, together with three other campaigns, has been the basis for an analysis focused on function, appeal and persuasion. The result tells us that there are benefits to using infographics for an advertising purpose, because the method can act both attention-grabbing and convincing, depending on how it is used and designed.
Publisher Malmö högskola/Kultur och samhälle
Pages 43
Language swe (iso)
Subject(s) grafisk design
infographics
informationsvisualisering
informationsdesign
reklam
visuell kognition & perception
Handle http://hdl.handle.net/2043/15685 (link to this page)

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