Strategic CSR- A way to create societal value for Social Enterprises

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Strategic CSR- A way to create societal value for Social Enterprises

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Title Strategic CSR- A way to create societal value for Social Enterprises
Author(s) Easy, Omarsha
Date 2013
English abstract
This is a conceptual paper that study through literature review how strategic CSR could create societal value in social enterprise. The study reviews literature on CSR Pyramid, Triple Bottom and show the intricacy of both models in the development of the concept strategic CSR. The paper further goes on to discuss several researches conduct on the concept strategic CSR. The strategic CSR model adopts from Werther and Chandler (2011) is explain thru the CSR filter - ―assessing management’s planned actions by considering the impact of day-day- tactical decisions and longer-term strategies on the organizations constituents”. It also studies the emergence of social enterprise, forms of social enterprise, role of social entrepreneur, social mission, and strategy and stakeholders involvement. The literature review ends with the concept societal which is contextualized in the concept social and economic value. The model use to help explain the framework is the CSR filter. This model is appropriate because it allows the reader to understand how strategic CSR create value in profit business. A number of books and databases in the field of Strategic Management and Social Entrepreneurship were used to acquire literature on the topic. The findings of the paper include innovation, leadership, mission, strategy and organizational structure as well as stakeholder‘s participation and these are ways how strategic CSR could use by Social Enterprise to create social and economic value. Conclusions from the literature are drawn and states that by identifying, incorporating and managing stakeholder‘s relationships does play a key role in how strategic CSR create societal value as well as the balancing of social and economic value should be taken into consideration. The paper ends with recommendations on further research on how can social enterprise measure stakeholders return? And to analyze if the balance that exist between for profit business and not for profit business should be equal.
Publisher Malmo University
Pages 55
Language eng (iso)
Subject(s) Strategic Corporate Social Responsibility
Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES
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