‘Forgotten communication’ - The case study of sustainable rural development through rural tourism – project of mini camping sites in western Serbia -

DSpace Repository

‘Forgotten communication’ - The case study of sustainable rural development through rural tourism – project of mini camping sites in western Serbia -

Show full item record

Files for download

Facebook

Simple item record

Publication 1-year master student thesis
Title ‘Forgotten communication’ - The case study of sustainable rural development through rural tourism – project of mini camping sites in western Serbia -
Author(s) Murselovic, Denis
Date 2014
English abstract
This Project Work looks into the communicational dimension of one development strategy for rural development through tourism in rural areas of western Serbia. In 2011 the regional Development agency of Uzice - ‘Zlatibor’, together with the Camping Association of Serbia started a project of mini camping sites in the rural areas of western Serbia. The aim was to meet an unemployment issue by capacitating and empowering locals to take an active part in rural camping tourism. The purpose of this study is to determine both strengths and weaknesses in the development project from a communicational point of view. The methods used to gather data in this research are qualitative semi structured interviews and participant observation. The study examines the presence and/or absence of C4D in the strategy’s planning and implementation, and considers ways in which a stronger and clearer focus on C4D could lead to enhancement of the process of community-based development in the rural area and building of tourist capacities within the local community. The findings of the study indicate that an unclear responsibility sharing between stakeholders and neglecting of the communicational aspect in the planning and implementation of the project could lead to an insufficient communication among participants. This lacking communication has shown to suppress the full potential of the development project.
Publisher Malmö högskola/Kultur och samhälle
Pages 54
Language eng (iso)
Subject(s) Communication
Development
Rural development
Tourism
Western Serbia
Handle http://hdl.handle.net/2043/17049 (link to this page)

This item appears in the following Collection(s)

Show full item record

Search


Browse

My Account

Statistics