The media consumers’ conscious and unconscious choices : a key to understanding the news media consumption of tomorrow

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The media consumers’ conscious and unconscious choices : a key to understanding the news media consumption of tomorrow

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8 page conference pper
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Publication Conference Paper, peer reviewed
Title The media consumers’ conscious and unconscious choices : a key to understanding the news media consumption of tomorrow
Author Appelgren, Ester ; Leckner, Sara ; Mejtoft, Thomas
Date 2014
English abstract
The digital society of today is dramatically different than that of a decade ago. During the past decades computers have gone from being clearly visible and at the center of attention to becoming an integrated and omnipresent part of our everyday lives. Today, individuals are catching up on a reality where homes, workplaces and society to a large extent consist of microprocessors that collect, analyze and present information. With regards to news and information sharing, it may seem that the users, thanks to greater ability to choose content, hold the upper hand in this process. However, since these data are constantly collected and analyzed for various purposes by companies, for example in the media industry, the users’ choices may not be as unconditional as they may think they are. Using the Swedish media market as an example, this exploratory paper discusses the interdependency between people’s choices and the market-driven choices made by the media industry in relation to news, and the impact these choices may have on media consumption and the media market.
Publisher The IUT of Le Havre : Information-Communication Department CIRTAI IDEES (UMR6228)
Host/Issue Colloque International Communication Électronique Cultures et Identités, 11, 12 & 13 juin 2014;
Pages 1-8
Language eng (iso)
Subject Media content
media behaviour
media strategies
big data
media consumption
Humanities/Social Sciences
Research Subject Categories::INTERDISCIPLINARY RESEARCH AREAS
Note Electronic Communication, Cultures and Identities (ECCI), Le Havre, Fr... (see Details for more)
Handle http://hdl.handle.net/2043/17446 Permalink to this page
Link http://colloquelehavre2014.org/?page_id=2 (external link to related web page)
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