The rocker and the heroine : gendered media representations of equestrian sports at the 2012 Olympics

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The rocker and the heroine : gendered media representations of equestrian sports at the 2012 Olympics

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Publication Article, peer reviewed scientific
Title The rocker and the heroine : gendered media representations of equestrian sports at the 2012 Olympics
Author(s) Hellborg, Anna Maria ; Hedenborg, Susanna
Date 2015
English abstract
The purpose of this article is to analyse mediated gender relations in equestrian sports in two Swedish morning papers during the 2012 Olympic Games. The fact that men and women compete against each other in the same competition regulated by the same rules evoked questions in this article regarding whether media reports on equestrian sports are freed from gender constructions and whether gender constructions are viable in media reports on equestrian sports than in media reports on other sports or even dissolved altogether. The study demonstrates that the media narratives of both female and male riders are complex and sometimes contradictory. Some narratives can be ssen as (gender)norm-breaking, whereas others confirm gender stereotypes. This conclusion points to the possibility of media narratives of equestrian sports as including inclusive masculinity and femininity.
DOI http://dx.doi.org/10.1080/17430437.2013.854510 (link to publisher's fulltext)
Publisher Taylor & Francis
Host/Issue Sport in Society: Cultures, commerce, media, politics;2
Volume 18
ISSN 1743-0437
Pages 248-261
Language eng (iso)
Subject(s) equestrian sports
media representations
gender constructions
Olympic Games
Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES
Handle http://hdl.handle.net/2043/18845 (link to this page)

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