TED Talks on International Development : Trans-Hegemonic Promise and Ritualistic Constraints

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TED Talks on International Development : Trans-Hegemonic Promise and Ritualistic Constraints

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Publication Article, peer reviewed scientific
Title TED Talks on International Development : Trans-Hegemonic Promise and Ritualistic Constraints
Author(s) Denskus, Tobias ; Esser, Daniel E.
Date 2015
English abstract
This article presents the first theoretical and empirical investigation of TED talks in the context of Communication for Development (C4D). We analyze both the content and structure of talks on international development by leveraging definitions of C4D as well as literature on mediatization, rituals in international relations, and online activism. Our findings suggest that TED talks succeed in disseminating ideas and sparking public interest. At the same time, they reflect institutionalized, corporatized modes of mass communication rooted in elitist discourses and practices. Contrary to popular perceptions, we conclude that while TED talks are an effective vehicle for information dissemination, they are an unlikely catalyst for social change.
DOI http://dx.doi.org/10.1111/comt.12066 (link to publisher's fulltext)
Publisher Wiley
Host/Issue Communication Theory;2
Volume 25
ISSN 1468-2885
Pages 166-187
Language eng (iso)
Subject(s) TED talk
Communication for Development
Social Media
International development
Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES
Handle http://hdl.handle.net/2043/19172 (link to this page)

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