Social Media and Global Development Rituals : a content analysis of blogs and tweets on the 2010 MDG Summit

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Social Media and Global Development Rituals : a content analysis of blogs and tweets on the 2010 MDG Summit

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Publication Article, peer reviewed scientific
Title Social Media and Global Development Rituals : a content analysis of blogs and tweets on the 2010 MDG Summit
Author(s) Denskus, Tobias ; Esser, Daniel E.
Date 2013
English abstract
Social media content generated by web logs (‘blogs’) and Twitter messages (‘tweets’) constitute new types of data that can help us better understand the reproduction of global rituals in the context of international development policies and practice. Investigating the United Nations High-level Plenary Meeting of the General Assembly on the Millennium Development Goals (MDGS), a three-day event held at UN Headquarters in New York in2010, as a case study, we examine a sample of 108 blog entries discussing the meeting, as well as 3007 related tweets. We find that topics receiving the densest coverage mirrored existing priorities as defined by the MDGS. Although most blog entries created content which, in contrast to tweets, went beyond spreading mere factual or referential information on the event and even included some critical commentary, sustained debates did not emerge.Our findings suggest that social media content accompanying the Summit reproduced global development rituals and thus failed to catalyse alternative priorities for and approaches to international development.
DOI http://dx.doi.org/10.1080/01436597.2013.784607 (link to publisher's fulltext)
Publisher Taylor & Francis
Host/Issue Third World Quarterly;3
Volume 34
ISSN 1360-2241
Pages 405-422
Language eng (iso)
Subject(s) Social Media
Blogs
MDG
Millennium Development Goals
Twitter
Ritual
Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES
Handle http://hdl.handle.net/2043/19490 (link to this page)

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