The fans can : A Swedish case study

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The fans can : A Swedish case study

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Title The fans can : A Swedish case study
Author(s) Radmann, Aage
Date 2015
English abstract
Aim: The aim of this presentation is to map out and analyse how Swedish football fandom, as a lived and mediated experience, is being formed and transformed by football fans themselves on internet sites run by fans. Background: The technological development of media has changed ways of communication among fans. Fans can present themselves and their activities in a perspective they chose instead of relying on official club information or newspapers not seldom presenting fans as a problem rather than as a resource. In that way the new mediated experience allows for a broader audience to move from mere spectator to participant (cultural citizenship), and for the empowerment of fans. These experiences can be used to question who is the righteous member of a football club or carrier of the football culture. The project will map out and analyse these activities. In addition, the notion of new media technologies as enabling fans will be critically examined. It is possible that despite the growing membership action on the internet sites, the real power of the football clubs is still in the hands of the club board and the owners. Furthermore, not all groups (in relation to gender and social class for example) have equal access to new media technologies. Furthermore the question of how the football club should be organized is of importance. Not the least, the question of the influence of commercialization on a membership organization or the democratic process. This is, however, not isolated to fandom cultures. It is an important question for societal change over-all as a pivotal question is: who is to decide to what extent market forces are to influence the society? A gender perspective will be used. Methods and source material: An empirical starting point for this study is a comparison between different fan sites. The sites will be studied using content analysis. In addition, moderators of the sites will be interviewed using a semi-structure interview technique.
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Publisher European College of Sport Science
Host/Issue 20th annual Congress of the European college of sport science 24th - 27th June 2015, Malmö – Sweden : Book of abstracts
Pages 254
Language eng (iso)
Subject(s) Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES
Note 20th Annual Congress of the European College of Sport Science (ECSS), Sustainable Sport, 24-27 juni 2015 Malmö, Sweden
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