Local Circassian reactions to the 2014 Sochi Olympic Winter Games

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Local Circassian reactions to the 2014 Sochi Olympic Winter Games

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Publication Article, peer reviewed scientific
Title Local Circassian reactions to the 2014 Sochi Olympic Winter Games
Author(s) Hansen, Lars Funch
Date 2015
English abstract
This paper illustrates how a mega-sports event such as the Sochi Olympics can generate renewed spaces for production of knowledge and counter-branding for marginalized groups. As the indigenous people of the area, the Circassians in different ways, locally and transnationally, used the 2014 Sochi Olympics to promote greater knowledge of local Circassian history. Such knowledge was for many decades suppressed, during the Soviet period as well as afterwards, in the Russian Federation. This paper discusses cases of Circassian counter-branding of local history that were observed in connection with the Sochi Olympics and in opposition to the Russian Olympics project. The paper contends that the processes of counter-branding made visible local indigenous knowledge that even the authorities in Sochi have gradually come to accept.
DOI http://dx.doi.org/10.1080/17430437.2015.1100891 (link to publisher's fulltext)
Publisher Taylor & Francis
Host/Issue Sport in Society: Cultures, Commerce, Media, Politics;
ISSN 1743-0437
Language eng (iso)
Subject(s) Circassians
Post-2014 Sochi Winter Olympic Games
Local Reactions
Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES
Handle http://hdl.handle.net/2043/20182 (link to this page)

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