A discourse analysis of online media reporting on the Global Entrepreneurship Summit 2015 in Nairobi

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A discourse analysis of online media reporting on the Global Entrepreneurship Summit 2015 in Nairobi

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Publication 1-year master student thesis
Title A discourse analysis of online media reporting on the Global Entrepreneurship Summit 2015 in Nairobi
Author(s) Holst, Paula
Date 2016
English abstract
A capitalist world system is dictating how the global economy is organised, and entrepreneurship is suggested as a global solution for economic development. In development practices bottom up approaches such as social entrepreneurship are challenging the traditional donor-based model. The Global Entrepreneurship Summit (GES) is a United States lead initiative to promote entrepreneurship and economic ties with the Western world. This study analyses the online media discussion around the GES 2015 held in Nairobi, with focus on answering how sampled Kenyan blog and online news articles construct and contribute to Kenyan entrepreneurship discourse with their reporting around the GES, whether they reflect a more global or local capitalist narrative, and finally what kind of development thinking the entrepreneurship discourse reflects. A literature review builds context by describing the development of the Kenyan capitalist narrative. The empirical part applies a mixed method approach, with elements from content as well as discourse analysis in studying a sample of 120 Kenyan blog and online news articles. The analysis reveals that the local online reporting around the GES reflects a global capitalist narrative with a highly optimistic attitude towards entrepreneurship as a means to create economic growth as well as social change.
Publisher Malmö högskola/Kultur och samhälle
Pages 57
Language eng (iso)
Subject(s) C4D
entrepreneurship
social entrepreneurship
blogs
Handle http://hdl.handle.net/2043/21110 (link to this page)

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