Design expanding into strategy : evidence from design consulting firms

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Design expanding into strategy : evidence from design consulting firms

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Publication Paper in proceeding
Title Design expanding into strategy : evidence from design consulting firms
Author Boztepe, Suzan
Editor Lloyd, P ; Bohemia, E
Date 2016
English abstract
The purpose of this paper is to examine how design works at the level of strategy. Through analyses of the practices of five design consulting firms in Denmark, it explores how designers become part of strategy formation in the first place, the types of strategic work they undertake, and what design skills and knowledge they utilize in the making of strategy. The findings suggest that designers engage in strategy-level work in multiple domains ranging from redefinition of existing strategies to building unique organizational competencies to setting corporate vision by developing future scenarios.
Conference
2016 Design Research Society conference (27-30 June 2016 : Brighton, UK)
Publisher DRS
Host/Issue Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference;3
Series/Issue Proceedings of DRS;
ISSN 2398-3132
Pages 1253-1271
Language eng (iso)
Subject Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES
Handle http://hdl.handle.net/2043/21542 Permalink to this page
Link http://www.drs2016.org/#drs2016... (external link to related web page)
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