Satellitization of Arab Media : Perceptions of Changes in Gender Relations

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Satellitization of Arab Media : Perceptions of Changes in Gender Relations

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Publication Article, peer reviewed scientific
Title Satellitization of Arab Media : Perceptions of Changes in Gender Relations
Author Roald, Anne Sofie
Date 2016
English abstract
This article explores how students living in East Amman in Jordan perceive a link between global television entertainment and social changes, particularly changes in gender relations. The study relies on a questionnaire distributed among university students in Amman in 2009 and 2010 with 946 Muslim respondents, and focus group discussions and individual interviews with 44 Muslim students living in East Amman in 2013. The theoretical framework for the discussion is cultivation theory, moral panic, and audience reception. The main conclusion from this study is that many students believe that watching television makes viewers see ‘reality’ in view of TV programs. Another conclusion is that students seem to tailor their use of television according to their own needs. A third conclusion is that many students experience moral panic and see global television as an attack on cultural values. Other students, however, welcome global television’s transmission of what they consider new liberal ideas. The students’ experience is that television entertainment products such as Turkish and American films and series, have an actual impact on social changes linked to gender relations in the East Amman society. The impact of global TV on local society is envisioned as being either “good” or “bad”.
Swedish abstract
Artikeln handlar om hur studenter i östra Amman i Jordanien upplever relationen mellan global television och sociala förändringar i genus relationer. Studien bygger på en enkät besvarat av 946 muslimska studenter, fokusgrupp diskussioner och individuella intervjuer med 44 muslimska studenter i 2009, 2010 och 2013. Materialet analyseras i ljus av kultivationsteori, moralpanik- och receptionsteori. Studien visar att många studenter menar att TV-tittande gör att många ser "verkligheten" genom televisionsprogrammen de ser på. En annan konklusion av studien är att många studenter tolkar televisionsprogrammen så att de kan ge dem möjlighet att klarar av sina egna liv. En tredje konklusion är att många studenter upplever moralisk panik och ser det globaliserade televisionsutbudet som ett attack på kulturella värden. Andra studenter igen tycker att det de uppfattar som det liberala budskapet i det globaliserade utbudet är positivt för den sociala utvecklingen i Jordanien. Många studenter upplever att det turkiska och amerikanska utbudet har en påverkan på genusrelationer i deras lokala samhälle. Denna påverkan uppfattas av många som "positivt" och av andra som "negativt".
Link http://www.cyberorient.net/article.do?articleId=97... (external link to publication)
Link http://www.cyberorient.net/article.do?articleId=9775 .Icon
Publisher American Anthropological Association
Faculty of Arts of Charles University in Prague
Host/Issue Cyberorient;1
Volume 10
ISSN 1804-3194
Pages 25
Language swe (iso)
Subject Youth
Popular culture
Media Studies
Satellite TV
Gender
Jordan
Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES
Handle http://hdl.handle.net/2043/21559 Permalink to this page
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