The influence of streaming services on the German television landscape – A comparative critical discourse analysis through the example of Netflix based on newspaper articles from: Süddeutsche Zeitung, BILD Zeitung and taz, die tageszeitung

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The influence of streaming services on the German television landscape – A comparative critical discourse analysis through the example of Netflix based on newspaper articles from: Süddeutsche Zeitung, BILD Zeitung and taz, die tageszeitung

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Publication 1-year master student thesis
Title The influence of streaming services on the German television landscape – A comparative critical discourse analysis through the example of Netflix based on newspaper articles from: Süddeutsche Zeitung, BILD Zeitung and taz, die tageszeitung
Author Capolei, Melitta
Date 2016
English abstract
The following master thesis analyzes to which extent streaming services in particular Netflix influence the German television landscape and how this discourse is covered in German newspapers. The work shows that online streaming services with their non-linear content have an impact on German television. The theoretical base of the work is the critical discourse analysis by the German linguist Siegfried Jäger. His work analyzes relevant social discourses with its own method based on the theory of the French philosopher Michel Foucault. The present thesis refers to Netflix as a streaming service and analyzes the aspect of how it influences the television landscape since its introduction on the German market in 2014. For deeper understanding before conducting the critical discourse an initial analysis of the German television market is presented. The base of the analysis are newspaper articles. Furthermore, the relevant aspects of the publishing landscape in Germany are introduced to provide the reader with relevant background knowledge. Moreover, the thesis contains an analysis of newspaper articles from three leading newspapers in Germany: Süddeutsche Zeitung, BILD Zeitung and taz, die tageszeitung (following referred to as taz). 15 representative articles were chosen and afterwards analyzed with the method of critical discourse analysis. The results of all three newspapers on the Netflix discourse are compared to each other. In conclusion, the work shows that the influence of streaming services, especially Netflix on German television is stronger then expected. And even if television is still seen as the leading medium in Germany, public as well as private broadcasters have to be aware of the new competitor on the market and adapt to constant changes especially in the online segment.
Publisher Malmö högskola/Kultur och samhälle
Pages 40
Language eng (iso)
Subject Netflix, non-linear television, video on-demand, German television
Handle http://hdl.handle.net/2043/21564 Permalink to this page
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