Interaction on Instagram? Glimpses from the 2014 Swedish Elections

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Interaction on Instagram? Glimpses from the 2014 Swedish Elections

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Publication Article, peer reviewed scientific
Title Interaction on Instagram? Glimpses from the 2014 Swedish Elections
Author Russmann, Uta ; Svensson, Jakob
Date 2017
English abstract
This article directs attention to the use of Instagram by political parties in the Swedish national elections in 2014. It investigates how political parties used Instagram – a platform that is centered around images – when engaging in interaction with their followers on the platform. Therefore, the article analyses Instagram images including their captions and comments (posts) that Swedish parties published four weeks prior to Election Day. A particular focus is on the deliberative potential of Instagram. The results suggest that not much changes on Instagram compared to other social media platforms: Political parties hardly used Instagram to interact with their followers and the few interactions taking place on parties Instagram accounts did not contribute to the exchange of relevant and substantive information about politics (i.e., deliberation). Interaction and deliberation is also not enhanced by the images.
DOI https://doi.org/10.4018/IJEP.2017010104 (link to publisher's fulltext.)
Link http://www.igi-global.com/article/interaction-on-i... (external link to publication)
Publisher IGI
Host/Issue International Journal of E-Politics;1
Volume 8
ISSN 1947-9131
Pages 50-66
Language eng (iso)
Subject Instagram
Social Media
Interaction
Deliberation
Online Campaigning
Sweden
Political Parties
Content Analysis
Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES
Handle http://hdl.handle.net/2043/22317 Permalink to this page
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