No Interaction on Swedish political parties’ Instagram accounts

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No Interaction on Swedish political parties’ Instagram accounts

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Publication Article, other
Title No Interaction on Swedish political parties’ Instagram accounts
Author Russmann, Uta ; Svensson, Jakob
Date 2017
English abstract
How do political parties use Instagram – a platform that is centred around images – when engaging in interaction with their followers on the platform during election campaigns? To find answers to this question, Uta Russmann and Jakob Svensson examined Swedish political parties Instagram accounts during the 2014 national elections. A particular focus is on the deliberative potential (in a Habermasian understanding of the term) of Instagram. The results are similar to findings from other social media platforms: Political parties hardly used Instagram to interact with their followers, and the few interactions taking place did not contribute to deliberation. Interaction and deliberation is thus not enhanced by the images on Instagram.
Link http://www.pademia.eu/wp-content/uploads/2016/06/Research-Note_5_2017.pdf .Icon
Publisher PADEMIA
Host/Issue Pademia Research Note Series;5
Language eng (iso)
Subject Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES
Handle http://hdl.handle.net/2043/22466 Permalink to this page
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