Sun, Sea, Sex and Swedes. A study of campaigns to prevent sex tourism in Natal/Brazil and Stockholm/Sweden.

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Sun, Sea, Sex and Swedes. A study of campaigns to prevent sex tourism in Natal/Brazil and Stockholm/Sweden.

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Publication 1-year master student thesis
Title Sun, Sea, Sex and Swedes. A study of campaigns to prevent sex tourism in Natal/Brazil and Stockholm/Sweden.
Author(s) Pruth, Charlotte
Date 2007
English abstract
This thesis studies the work of two organisations working to prevent child sex tourism, Ecpat in Sweden and Resposta in Brazil. Issues dealt with cover how the organisations campaign and what messages they choose to focus upon. I have also looked closer at the Code of Conduct, a tool used by both organisations to make the tourism industry committed to the prevention of child sex tourism. I have further analysed advertisement material from Swedish travel agencies and made a quick exposé over the Brazil tourism advertisements since the 1960s.
Swedish abstract
Essa tese estuda os trabalhos de duas organisações que atuam na prevenção do turismo sexual de crianças e adolescentes, Ecpat na Suécia e Resposta no Brasil. Os tópicos estudados referem-se a como essas entidades organizam suas campanhas e quais as mensagens que elas enfocam. Também estuda-se o Código de Conduta/The Code of Conduct, um instrumento usado pelas duas organizações no intuito de facilitar a indústria do turismo a se comprometer na prevenção do turismo sexual de crianças e adolescentes. Desse modo, analiza-se os materiais de propaganda das agências suecas de viajem bem como faz-se um estudo geral sobre a propaganda brasileira de turismo desde a década de 1960.
Publisher Malmö högskola/Konst, kultur, kommunikation, K3
Language eng (iso)
Subject(s) sex tourism
sustainable tourism
image of Brasil
post-colonialism
exotism
tourism advertisment
Handle http://hdl.handle.net/2043/5995 (link to this page)

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