Social Capital and Social Responsibility in Denmark: More than Gaining Public Trust

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Social Capital and Social Responsibility in Denmark: More than Gaining Public Trust

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Publication Article, peer reviewed scientific
Title Social Capital and Social Responsibility in Denmark: More than Gaining Public Trust
Author(s) Persson, H. Thomas R.
Date 2008
English abstract
Strong focus on the promotion of health and social integration aspects in society means the state has increased pressure on sport associations to deliver its social policy agenda. The building of (corporate) social responsibility is offered as a possible progressive response to changes in Danish state sport policy and as a way to increase its social capital. A correlation between (corporate) social responsibility and social capital is established and visualized in the official stand on social responsibility of individual and umbrella sport governing bodies, and Danish state policy. Ness’s definition of corporate social esponsibility as the necessity and the duty of companies to behave responsibly, ethically and sustainably, and to be transparently accountable to their stakeholders, is transferred to sport associations. Social capital could be defined as the relational resources that we as individuals or as part of a collective, such as a sport association, inherit or intentionally construct to achieve our own goals. Depending on the structural and normative characteristics of the social system in which it operates, it can facilitate but also limit individual and collective action. Development of a contemporary grounded social responsibility by the sport governing bodies suggests a gain in social capital, new memberships and future assurance of financial and social support.
DOI http://dx.doi.org/10.1177/1012690208094655 (link to publisher's fulltext.)
Publisher Sage
Host/Issue International Review for the Sociology of Sport;43
Volume 35
Pages 35-51
Language eng (iso)
Subject(s) Denmark
Sport Governance
Corporate Social Responsibility
Social Capital
Humanities/Social Sciences
Sport Sciences
Research Subject Categories::SOCIAL SCIENCES::Social sciences::Sociology
Handle http://irs.sagepub.com/cgi/content/abstract/43/1/35 (link to this page)
http://hdl.handle.net/2043/6901 (link to this page)

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